The open rate in email marketing is the percentage of the total number of times your email was clicked to open by your listed subscribers. The standard number of email marketing open rates is among 15 and 25%, but varies across industries.
When you settle a plan in order to increase your open rate, it’s very important to examine two key aspects: and your subject lines. However, email extensibility comes in the first place, because your emails need to make it into email accounts before people can even appreciate your subject lines.
In these times, artificial intelligence is not anymore an ultramodern and futuristic concept and has favorably penetrated our daily lives. Postr for example has used artificial intelligence technology that allows their customers to attain large open rates of at least 70% for email marketing campaigns.
This is one of the best free email marketing software that comes with content ready, responsive Free email templates that look great in all major email clients. With the free email marketing plan, this software lets you send up to 20,000 emails per month with Postr branding. Paid plans start at $25 per month.
It’s also a web-based application that works in most web browsers, which means the client doesn’t need to download or install any software on their computer. The drag-and-drop email builder is perfect for beginners with limited email marketing experience. Postr includes email automation tools so you can create workflows for follow up emails, segment users, and send transactional emails. Using the AI-driven algorithms, you can find the best time to send bulk emails to get the best deliverability.
In addition to the standard features offered by most email marketing services, you can deliver personalized content on a one-to-one basis based on the automated rules we set for each recipient. Run an A/B or multivariate test to optimize your content, layout, or send time. While this isn’t a necessity for your email marketing campaigns, it’s a nice tool to have if you want to send automated, real-time, content-based emails.
From Postr, we recommend these 3 ways to increase your open rates on email marketing.
1) Ask a Question.
Email accounts increased over the last few years. For most companies, getting emails on the principal page is a challenge.
In order to achieve this, you can periodically ask questions and invite your clients to reply with their response. Getting regular replies to your email address proves that the recipients want your mail and if you have luck, you get a better chance of being in their email principal page, which leads to more opens.
2) Don’t Send Emails Campaigns You Wouldn’t Read
You can completely dismantle your open rate by sending mediocre emails. The easiest way to boost your open rate is to only send emails people will want to read.
You have to know that people signed up for a number of lists will open a captivating headline from some of them if it appears while they’re in their email inbox. If you can send quality email marketing campaigns, those emails will open themselves.
3) Segment Your List
Email Segmentation is one of those strategies for every company master plan that should implement. But not everyone uses it because it requires a bit of setup. But, that’s not true!
Segmenting is all about adjusting your email campaigns to the interests of your customers.
If you take the time to build list segments and customize your email marketing appropriately, you will see remarkable profits on your time investment.