Its online brand value rose 25% to US $ 187,900 million, Brand Finance said in its Global 500 report. Six other technology companies are in the top 10.
Amazon, the most successful
In 2018 Amazon registered its most successful Prime Day to date and reached the US $ 1 billion threshold on Wall Street for the first time in its history.
In 2018 Amazon registered its most successful Prime Day to date and reached the US $ 1 billion threshold on Wall Street for the first time in its history. Anadolu Agency.
Amazon retained its title as the most valuable brand in the world, Brand Finance, an independent brand strategy and assessment consultancy, announced on Tuesday.
The brand value of the online retailer rose by 25% reaching US $ 187,900 million, said Brand Finance in its Global 500 report.
He said no industry is “safe from the threat and power of Amazon,” since last year it recorded its most successful Prime Day to date and reached the threshold of $ 1 trillion on Wall Street for the first time in its history, in addition to having a “constant diversification” of its portfolio.
The technology sector has created a clear space of its own and occupies 6 positions in the 10 most valuable brands.
The following brands
Amazon was followed by Apple, whose brand value increased by 5% to US $ 153.6 billion. Google ranked third with a brand value of US $ 142,800 million, an increase of 18.1% year after year.
“As Apple struggles to grow in key emerging markets and shows little motivation to diversify its portfolio, it could be an opportune time for Google to move into second place in 2020,” the report reads.
Microsoft posted the fastest growth among the top ten, with a 47% increase in brand value, reaching US $ 119.6 billion in 2019.
The transformation of the technology giant, based in the United States, to a business model focused on the cloud was successful last year, with an increase in revenues of 17% in 2018, according to the report.
Analysis of branding data
“Brands that evolve and experiment in new sectors, such as Amazon and Microsoft, are those that will continue to outperform competitors, while brands that adapt or diversify more slowly, such as Walmart and Apple, will lose a key opportunity to grow in value. “said David Haigh, CEO of Brand Finance.
The Chinese online video platform iQiyi entered the Brand Finance Global 500 for the first time as the fastest growing brand in the world this year, with a brand value of US $ 4,300 million, a 326% growth year-on-year.
The report also revealed that the Italian manufacturer of luxury motor vehicles, Ferrari, was named as the strongest brand in the world.
Ferrari’s brand strength index score rose 3 points to 94.8 in the 2018 report, surpassing McDonald’s, Coca-Cola, Lego and Disney, he added.