Emails are a fundamental part of a successful store in Shopify. From emails promoting new items to Cyber Monday sales, get ready for a successful email marketing relationship with your clients.
Why is Email Marketing So Important for Shopify Success?
Email marketing has been the consistent and loyal way to do online business since before websites were developed. While other marketing master plans have come and gone, email has normally outperformed every other method. Email marketing helps you to assemble durable relationships with your spectators. It’s getting more and more high-cost to acquire clients.
Once you’ve spent all your funds acquiring new customers it’s crucial that you convert that anonymous user to a potential one at the earliest possible chance. In order to do that, your cost of communicating with that user on an ongoing basis will fall. How? Now that you’ve funnelled that client into an email campaign you can now speak by a direct route with that person, via email, one of the low-priced and most effective methods of communicating to your customers.
Here are 5 MailChimp Alternatives for Shopify in 2021
Postr
This is one of the best free email marketing software that comes with content ready, responsive Free email templates that look great in all major email clients. With the free email marketing plan, this software lets you send up to 20,000 emails per month with Postr branding. Paid plans start at $25 per month. It’s also a web-based application that works in most web browsers, which means the client doesn’t need to download or install any software on their computer.
The drag-and-drop email builder is perfect for beginners with limited email marketing experience. This platform also includes email automation tools so you can create workflows for follow up emails, segment users, and send transactional emails. Using the AI-driven algorithms, you can find the best time to send bulk emails to get the best deliverability.
Omnisend
They may be the new kid on the block, but Omnisend is quickly becoming the leading marketing platform for eCommerce.
Designed to help eCommerce brands control their marketing across multiple channels, Omnisend offers automated email, SMS, push notifications, and most impressively, integrations with Google Ads, Instagram, Facebook Ads, Messenger, and Whatsapp – which they claim have 10X higher click-through rates than email.
By focusing purely on eCommerce platforms like Shopify, Omnisend has built innovative email templates designed to reduce cart abandonment and drive repeat buyers.
From ‘wheel of fortune’ offers to virtual scratch cards and birthday discounts, it’s evident that Omnisend’s built by a team intimately aware of what works in eCommerce.
Ontraport
Ontraport offers a full platform of marketing automation networks including eCommerce functionality for companies with online stores.
Ontraport’s visual campaign builder lets you create specific campaigns for audience engagement. You can build a campaign from the beginning or go into the market where they give you lots of the most common marketing campaigns to pick from, including cart nurturing or webinar sign-up and follow-up.
AWeber
AWeber has a wide variety of features like the autoresponder that sends a string of automatically delivered messages.
AWeber also provides segmentation of customers, which is based on their actions.
You can send newsletters that have a professional look using AWeber. This email marketing tool has built 3 mobile applications to provide more ease in the email marketing world. What you will like best about Aweber is that you can segment your content to different lists with different interests within your marketplace.
You will be able to set up autoresponders for each of your client programs as well as freemium offers.
The software also provides insight into reports so you can win insight into your pipeline, traffic sources, and rates.
Act-On
Act-On is an adaptive marketing platform that drives personal and purposeful multi-channel marketing, that aims to spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn user data into substance to act-on.
The vendor states their customers range from start-ups and fast-growing young companies to well-established enterprise institutions; from marketing teams in small and medium-sized businesses, to independent teams in large enterprise corporations. They use Act-On in many different ways to realize their marketing objectives.
Also published on Medium.