The feelings and opinions of people on the Internet about a product or company can make a difference. Whether they are for or against, it is always important to take their comments into account. Fortunately, today there are tools that can help us interpret people’s emotions through their writing. Read on to find out more about it.
Analyze Emotions API
In recent years, deferred written communication has become commonplace and essential for companies. And it is not surprising, since it has many benefits. One of them is being able to share our experiences and sensations with everyone. This is one of the most useful aspects of virtuality. Why? Because users often resort to the opinions of others before buying something or hiring a service.
However, this type of communication also has disadvantages. For example, it does not allow us to know what the other person really feels or thinks. Also, sometimes we don’t have time to review comment by comment. That is why it is essential to automate this process, but how can we entrust such a task to a device? Humans already have a hard time interpreting these feelings in real life. But everything becomes even more difficult in the virtual world.
Well, luckily technology has tools that allow us to do just about anything. For example, analyzing the intent of what people write to determine whether or not they agree with something. These are called API (Application Programming Interface). They are a set of instructions that enables a software or app to employ features/services of another app, platform or device for better services. It’s something that lets apps communicate with each other.
An analyze emotions API processes natural language, texts, and computational linguistics to identify and extract subjective information from content. And one of the most complete that we can find is Opinion Analysis API.
Whats Is Opinion Analysis API?
Opinion Analysis API, as its name suggests, is an API developed by Zyla Labs that performs sentiment analysis of provided texts. Its purpose is to help people understand what users think about their API and whether these opinions promote the brand, are against it, or are indifferent.
It also interprets how consumers feel about a brand. This helps to understand if they feel emotionally connected to the product and what they love or would rather improve on it. If taken into account, these aspects can facilitate the growth of the brand. They can also allow you to fix problems that can only be detected thanks to user feedback.
Another advantage of this tool is that it performs the analysis on its own. We can delegate the task of checking comments and reviews to this API, trusting that it will give us the best result. In the business world, where every minute is worth gold, having a program of this type is a great advantage. It will allow us to spend our time on other tasks, while it takes care of all the work.
How Does This API Work?
Opinion Analysis API supports English, German, and Spanish, further expanding the possibilities and territories of use.
Regarding its performance, this API receives an array of 64 elements at most, and will parse the first 2000 characters of each text. Subsequently, it will return the result of its analysis in the form of 3 ouputs: promote, detract and indifferent.
Opinion Analysis API Plans And Possibilities
Best of all, Opinion Analysis API offers several plans. These can be adapted to the needs of each client. And if the person wants something more personalized, they can contact Zyla and put something together according to their preferences.
This API even has a non-paid plan, which allows up to 25 requests per month. Regarding its limits, the only one that this API presents has to do with the number of monthly requests. Other than that, there are none.
When companies connect with their consumers, they achieve the best results. This allows improvements to be made that, in the long run, end up benefiting both parties. And this API is the perfect intermediary to achieve it. The analytical capabilities of the Opinion Analysis API can take your business one step further.
If you found this article interesting, you can learn much more about the topic and these tools here: https://www.thestartupfounder.com/how-to-utilize-an-online-emotion-analysis-api-for-your-software/