More and more companies are amplifying their electronic business and not only focusing on having an online sales website, but rather they decide to display their products in marketplaces, which act as digital ‘supermarkets’. But what is better? Maintain full control of your product in your environment or sacrifice profitability to gain reach in a marketplace? The truth is that you can have both, but it is always advisable to have the marketplace option, since it will give you guaranteed visibility. Keep reading Add Your API On This Marketplace To Get Money, we will tell you about Zyla API Hub, a marketplace specialized in APIs.
Undoubtedly, eCommerce has meant a change in traditional business models. In fact, the latest study carried out by Cepyme raises the percentage of SMEs that have an online store in Spain to 20%. Thus, companies are forced to adapt to a scenario in which digital platforms multiply the presence of organizations in the online environment.
In recent years, moreover, a new model has become widespread, that of marketplaces. That is, large platforms that third parties can use to make their sales. Giants like Amazon, eBay, Aliexpress or Groupon are paradigmatic examples: they connect companies and businesses with an audience of users that it would be difficult to reach through their website or eCommerce.
Everything seems to be an advantage: more audience, more people who know about your business, more sales possibilities. However, as you may have already imagined, selling on a marketplace is not free. For this reason, many companies face the dilemma of whether or not they should promote themselves on these types of platforms. Next, we analyze the advantages and disadvantages to help you make the best decision.
Scope, logistics, specialization… Advantages of being part of and selling through a marketplace
There are many benefits of using marketplaces to amplify the sales potential of your brand. We detail the main ones:
To give you an idea of its size, Amazon Prime alone, Amazon’s subscription service, has more than 100 million users. Therefore, 100 million potential buyers of your company’s products or services. Having this reach only through your website or eCommerce is, although it may seem risky to say so, impossible. In fact, in Spain Google is the most visited website with an estimated 110 million visits per month. Second is YouTube with 22 million per month.
Therefore, there is no doubt that being in a marketplace means visibility and reach for your company that you will not be able to achieve through your own online store.
New sales channel and increased profits
Having your products or services in a marketplace means having a new sales channel. Indirect, but a new channel after all. You diversify and increase the chances of selling. If the sales are consumed, the benefits increase, because you will have obtained income from a channel that you did not previously have.
In terms of website functionality, payment methods, and professional support, Zyla API Hub stands out from the competition. Your APIs may become profitable thanks to our platform for API monetization. With help of the proposed marketing tactics and SEO curation, it enables you to increase current traffic in order to expand your audience. You’ll be able to attract clients like never before as a consequence!
Zyla continuously assures the highest quality of its APIs through technical assessments and sales follow-up.
The Zyla Labs team can receive assistance in locating reasonable prices and providing adaptable solutions for you and your clients. It’s simple to publish your works on the Zyla API Hub, and it will fundamentally alter how you promote your goods and generate revenue.
If you want to know more about it, we recommend you read The Most Complete Starter Guide To Sell On Zyla API Hub
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Also published on Medium.