Consumers have a crucial part in maintaining the relevancy of a good or service. Therefore, it is in the interest of a company to assure customer satisfaction and build client loyalty. To achieve client satisfaction is necessary to consider positive and negative feedback. Satisfaction surveys, social media text, interaction calls and forums are some of the channels where you can find that data.
Having to analyse that subjective data manually can be time-consuming and expensive. Fortunately, companies are taking advantage of technology to optimize time and resources, for example, APIs. These are versatile tools that simplify most companies’ processes and analysing customer satisfaction is no exception.
Consumer opinion and APIs
Sentiment Analysis APIs are a great alternative to evaluating consumer opinions. They identify the predominant emotional opinions from a provided text or audio using artificial intelligence (AI). The results of this analysis will help you resolve the attitude of the consumer as “positive”, “neutral”, and “negative”.
However, Sentiment Analysis APIs technology still is not perfect. Human emotions are more nuanced than “positive”, “neutral”, and “negative” feelings. Additionally, the majority of customer opinions are expressed via text. So one thing to consider when selecting a customer opinion API is how the tool accurately interprets human language and if uses cutting-edge text analysis AI. By having this in mind you to reassess your objectives to get better results.
Determining customer sentiments is essential to improve your business and making use of a good API can help you to save time and resources. Using a consumer API is an effective way to improve your overall business. It can help you to improve your products and track your brand perception to strengthen the emotional connection to your clients. Additionally, it might boost your marketing strategies and improve your customers’ services.
With all these details, you may wonder which is the most comprehensive consumer opinion API available today. We highly recommend you use Opinion Analysis API . This API will enable you to derive the most precise insights from your data and meet the demands of your business.
Opinion Analysis API
Opinion Analysis API from Zila Labs evaluates feelings on a body text. Conversely to other consumer opinion analysis APIs on the market, it helps you detect whether a post is supportive, unsupportive, or indifferent. Overall, it will allow you better comprehend the emotions of your customers. This API accepts an array of up to 64 elements. It provides a complete report after analysing the first 2000 characters of each.
Additionally, this tool offers a wide range of subscription plans to meet all needs. It does not matter how small or big your company you might find the perfect plan that adjusts to your needs. It has no restrictions other than the monthly request numbers. The languages that are supported are English, Spanish, and Dutch.
Consumers’ opinions play a major role in ensuring that a product or service remains relevant in the market. Today, Sentiment Analysis APIs, are great API tools to facilitate to obtain and process subjective data. The multiple benefits for a company include improving your products and services which help you to better position your brand. As human feelings are very complex you need to ensure to use the right tool available in the market and Opinion Analysis API from Zyla Labs is worth the try.