Defining metrics is a fundamental step for your business when it comes to measuring the success of a digital marketing campaign and advancing on the path to your best business. Therefore, keep reading Get Reliable Site Data Through This API; we will tell you about Site Traffic API; a tool that will allow you to obtain all the information you need.
The most important business metrics: CAC and ARPU
Customer Acquisition Cost (CAC)
This is a value that we must be clear about in any business. How much do you have to invest on average to get a new client in a given period of time? So, Jero Forteza, CMO of Demium, explains it this way: “It is the total cost of marketing and sales required to win a new customer in a given period of time. Thus, the total cost includes all marketing expenses, salaries, commissions, bonuses, and general expenses associated with attracting new users and converting them into customers.
When calculating it, you must be clear that it is a comparative metric. You should compare that cost with other time periods. Also with the acquisition cost of your sector. It is calculated by dividing the total costs invested in sales (online and offline marketing and the sales team) by the total number of customers captured in the chosen period. In the early stages of a business, it is common for this cost to be above what would be recommended for the sustainability of the business –there is an extra effort in marketing and communication to make ourselves known–. But as the business consolidates, this value will be reduced. Here the fundamental problem in obtaining this data is that in many businesses, such as search engines and recommenders, it is difficult to differentiate between who is a new customer and who has bought before.
CAC= Marketing expenses / Number of customers
Average Revenue Per User (ARPU)
It is a metric that indicates the average income that we obtain for each client, also in a certain period of time. You can calculate it by dividing the total income obtained in a month, a quarter or a year by the total number of active users of the company. It can be calculated in aggregate or for different periods, channels or market segments: prepaid monthly, weekly, etc. It helps us assess the quality of the company’s users. A high ARPU indicates a large number of users spending, and vice versa.
It is a value that we must take into consideration together with the average ticket per order AOV (Average Order Value). If the accounts do not work out, we must always try to improve them with cross-purchase actions, impulse purchases, and recommendations.
ARPU= Total income obtained / Total active users
Site Traffic API
So, with Site Traffic API you will be able to consult from where the site receives its traffic. It means you can check where the visitors are (per country); how many monthly visits they receive, and traffic sources (direct, social media, emails, etc). This API will allow you to order your database by the conditions you decide. So, do you want to know which URLs receive the most traffic? Or do you want to know the pages that have the highest bounce rate? What are the URLs that make your users stay longer?
Thus, you can use this API to measure the performance of your own page. You can see the behavior of users and make decisions based on the metrics received. Retrieve Search Engines Rankings and Pages’ net worth as well.
What your API receives and what your API provides (input/output)?
Only pass the URL or domain you want to consult. And you will get traffic per country, monthly visits; engagement metrics such as average visit duration, bounce rate, pages per visit, and traffic sources. They are receiving their users from web searches? Do they receive the most traffic through paid advertising? This API will let you know that.
Want to learn more about Site Traffic API?
For additional information on how to take advantage of the Site Traffic API, go to the FAQ on Site Traffic or check to Use This Site Traffic API To Measure The Performance Of Your Site