Website traffic monitoring is the process of reviewing and analyzing website traffic for the purpose of evaluating website user traffic and overall website performance. It is possible by combining manual and automatic traffic monitoring techniques, with the intention of studying, analyzing, and acting on the incoming and outgoing traffic of the website. Currently, there are many software that offers this service, however, not all of them are reliable. Continue reading Get Reliable Site Metrics Information Through This API, we will tell you about Site Traffic API, a tool that will allow you to obtain accurate data.
Website traffic monitoring
Website traffic monitoring is primarily useful to keep track of website performance, stability, and overall user experience. Its key objective is to evaluate the performance of the website from the point of view of end users.
The following elements of website traffic can be tracked:
- Number of users visiting the website within a specified time (hour/day/week)
- The total duration of the visit
- Most popular website or page component
- Website speed (page download speed or website access speed)
- Website Bounce Rate
- Popular visitor channels (referred by website or search engine)
Website traffic monitoring is generally followed by an ongoing reporting process to help improve user experience and overall website performance. Website traffic monitoring is also used in Internet marketing to analyze the type of visitors, customer demographics, and popular content, and to measure the success of marketing strategies, campaigns, sales, etc.
What are the types of web traffic we can achieve?
There are different channels to direct your web traffic positively. These can do it directly (by typing the exact URL), but it only happens in well-known brands. The other ways have to be created and earned through digital marketing, online or offline channels; but each one focused on the target audience. For this you have:
Organic media
When you develop important content that the public likes, they will grow the desire to know more about you. It is a long and difficult process to achieve, but at the same time it is possible to conquer the world of organic SEO.
Social media
The influence of social networks is high and from there a large number of visits to the website are channeled. You just have to create a different link visually so that web analytics can differentiate where the traffic comes from. This is essential when analyzing ROI.
Referential media
The Internet is a big family and from other portals it is possible that they make mentions or references to you. From this point comes an acceptable flow of visitors to your page thanks to the fact that they have autonomy and quality content.
Campaigns launched through email marketing manage to bear fruit. Being so specialized, it has an audience that likes personalized attention. Practice it and you will see the results.
Paid means
They are paid campaigns and advertisements. They are applied on the Internet, in social networks, or in Adwords tools such as Google’s.
Important data about the traffic on your website
Web traffic allows us to know if the work we have been doing is well channeled and executed. Its numbers and indicators make it easier for the marketing team to make decisions to know whether or not to continue with the project.
For agencies, knowing which website is most visited allows them to target campaigns and ads to a more effective portal.
Get Reliable Site Metrics Information Through Site Traffic API
So, with Site Traffic API you will be able to consult from where the site receives its traffic. It means you can check where the visitors are (per country); how many monthly visits they receive, and traffic sources (direct, social media, emails, etc). This API will allow you to order your database by the conditions you decide. Do you want to know which URLs receive the most traffic? Or do you want to know the pages that have the highest bounce rate? What are the URLs that make your users stay longer?
Thus, you can use this API to measure the performance of your own page. You can see the behavior of users and make decisions based on the metrics received. Retrieve Search Engines Rankings and Pages’ net worth as well.
What your API receives and what your API provides (input/output)?
Only pass the URL or domain you want to consult. And you will get traffic per country, monthly visits; engagement metrics such as average visit duration, bounce rate, pages per visit, and traffic sources. They are receiving their users from web searches? Do they receive the most traffic through paid advertising? This API will let you know that.
Want to learn more about Site Traffic API?
For additional information on how to take advantage of the Site Traffic API, go to the FAQ on Site Traffic or check to Use This Site Traffic API To Measure The Performance Of Your Site
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Also published on Medium.