Did you know that knowing your client’s IP address can help benefit your business and clients?
If there’s something every business owner admits is that geomarketing is important in the future of marketing. It allows you to customize your content based on the location of your clients. Making the content more appealing while saving you money at the same time.
Geolocation marketing is the practice of using a customer’s physical location to inform a business’s advertising strategy. Information on customers’ whereabouts are collected via a satellite or cell tower. Businesses can then use this information to gain insight into the locations and spending habits of potential customers.
This is how geolocation can help businesses increase the efficiency of their marketing efforts and optimize their profits.
How exactly an IP geolocation API benefits your customers and business?
- It targets your audience: Geolocation allows marketers to connect with customers in close physical proximity to their business. This makes any marketing campaign more effective.
- It gives you more information about your customers: Location allows businesses to find out things about their customers that can predict behavior and increase brand awareness.
- Attracting new customers: Perhaps one of the best benefits of geolocation marketing is the ability to target potential new customers. By using geolocation marketing, businesses can effectively convert both foot and online traffic into new customers.
Marketers seeking to take advantage of these opportunities should be familiar with the types of geolocation tools available.
If you want to try the perfect tool to perform this we recommend ipXapi
It´s one of the most useful IP geolocation APIs for saving time and simplifying the procedure. This instrument may be able to offer real-time IP data because it is connected to so many channels. The API database is regularly updated, with up to 24 database changes each day.
This geolocation API allows you to find out about the time zone your users are located in without the need for them to fill out any forms, and act accordingly based on the time-related metadata returned by the ipXapi API.
When it comes to IP statics, ipXapi is extremely accurate. This is due to its extensive database and user-friendly API. These are connected to a number of well-known Internet service providers (ISPs) who regularly update new and current IP ranges. Because it is linked to a large number of channels that provide real-time IP data, the API is also updated on a regular basis.
After 11 years of constant optimization, the infrastructure that supports ipXapi and the API has evolved to be incredibly scalable and efficient, handling between 2 and 3 billion API calls every day. With over 2 million distinct locations in over 200.000 cities throughout the world, the number of unique locations supported by ipXapi is constantly expanding.
How does it work?
1- Create an account at https://ipxapi.com/ to get started.
2- Enter the IP address into the box and count how many people react.
3- At any time, you can download and use the API.