If you want to know your clients’ location an IP address API is the perfect tool for you.
But why is it important to know their location? It can help you improve your business by targeting your audience. Today, geo marketing (marketing based on location) is really popular. Companies all over the world are choosing this to make personalized content.
With an IP address, you can obtain the location of your clients. That’s why with an IP address API you can easily perform geotargeting for your marketing strategy.
An IP address is a unique address that identifies a device on the internet or a local network. IP stands for “Internet Protocol,” which is the set of rules governing the format of data sent via the internet or local network.
In essence, IP addresses are the identifier that allows information to be sent between devices on a network: they contain location information and make devices accessible for communication. The internet needs a way to differentiate between different computers, routers, and websites. IP addresses provide a way of doing so and form an essential part of how the internet works.
These IP addresses can tell you a lot about the person who is using the computer, such as their location, their zip, and time zone, among many other things.
What information does my IP address reveal?
IP addresses do reveal geolocation, but not precise location like a home address and never a name, phone number, or other precise personal information. Instead, IP addresses might reveal city, ZIP code, or area code of where you are connecting to the internet at that moment — this is why IP addresses change every time you connect from a new location or using a new router.
Follow these steps to obtain a location:
- Create an account at https://ipxapi.com/ to get started.
- Enter the IP address from which you want to gather information.
- In a few programming languages, you’ll be able to get the API response.
- Download the API to your computer and use it as needed.
About IpXapi
This API is one of the most useful IP geolocation APIs for saving time and simplifying the procedure. This instrument may be able to offer real-time IP data because it is connected to so many channels. The API database is regularly updated, with up to 24 database changes each day.
This geolocation API allows you to find out about the time zone your users are located in without the need for them to fill out any forms, and act accordingly based on the time-related metadata returned by the ipXapi API.
When it comes to IP statics, ipXapi is extremely accurate. This is due to its extensive database and user-friendly API. These are connected to a number of well-known Internet service providers (ISPs) who regularly update new and current IP ranges. Because it is linked to a large number of channels that provide real-time IP data, the API is also updated on a regular basis.
After 11 years of constant optimization, the infrastructure that supports ipXapi and the API has evolved to be incredibly scalable and efficient, handling between 2 and 3 billion API calls every day. With over 2 million distinct locations in over 200.000 cities throughout the world, the number of unique locations supported by ipXapi is constantly expanding.