Your products have good comments on the specialized blogs. You receive a lot of questions and opinions in your business´ Instagram account, but How to analyze this? Let´see how Artificial Intelligence helps you to understand consumer´s opinions.
Social media analytics, sentiment analysis included, are the heart of successfully managing your social media presence. Be it Facebook, Instagram or Twitter, gathering analyzing performance data prevails as the common factor in making informed social media marketing decisions. There is so much data being posted on social media every day, it might be difficult to keep up. You not only want to know what is being said about your own brand , you want to know what is about your competitors, your industry and emerging trends among your customers.
Sentiment analysis plays such a crucial part in the study of the way your audience perceives you, your products and your position in the marketplace. That is why this guide will help you recognize opportunities and ways you can use sentiment analysis to optimize your social media marketing strategies. Let´s start for the beginning; What is Social Media Opinion Analysis?
Social media Opinion analysis is the process of interpreting and determining whether the social media collected text data is postive, neutral or negative. It goes beyond just collecting and counting the number of mentions, comments or hashtags. Opinion Analysis API gives you deeper insight into the attitudes, opinions and emotions behind the text. It tells you whether that collected Facebook post was mentioning you in a positive or negative light. It gives context to your number of mentions. Sentiment analysis gives way for an even deeper analysis of your mentions. Once you know thge underlying prevaling sentiment is negative , for instance, you can dig deeper to discover the rrot cause of negatively charged brand mentions.
So, how is Opinion Analysis of comments done? Zyla, the largest marketplace for APIs, presents a machine learning-based voice of customer analysis platform opinion analysis of comments in 4 stages, under the name of Opinion Analysis API: gathering comments on social media, processing the comments, analysing the data, visualizing the social insights.
Gathering comments from social media: Once you have decided the social media channels you want to analyze, it is time for the first step in the socail media comments analysis process. In this stage, data is gathered in one of two ways, or both, if necessary; gathering data through APIs or upload it manually. Of ourse, the most used is used with APIs.
Processing the comments: Now that all the data is colected, cleaned and labelled, it will be processed, so all forms of data present in comments are prepared for opinion analysis. This is important beacuse people often respond in comments with memes, gifs, images and emojis. The algorithm recognizes the text in all these formats and includes them with text from comments and it is ready to analyze the data to extract entities, aspects and topics from it.
Analysing the data: Now that all the data has been processed, the models needs to betrained so that Artificial Intelligence tasks like natural language processing, named entity recognition, semantic analysis, topic classifications and opinion mining analysis of comments can advance.
Visualizing the socail insights: The insights gained from stage above now visualized on a central text analytics board in the form of actionable reports. You can see emotions for all the aspects; alerts can be set based on mentions or keywords, and you will be notified via email or phone messages so that you can respond to them in timely manner.
The possibilities of expressing oneself, word-of-mouth promotions and ease of outreach towards like-minded audiences, prompts people to flood social media with their post and opinions. In fact, a opinion analysis of comments has shown that a number of people , including teenagers, parents and teacher, feel that socail media has affected them than to access to general information, community group and self-expressions. This shos how important socail media comments analysis can be to a brand and why every organization needs to explore social media listening. So, if you want to have the best results, do not hesitate to explore and use Opinion Analysis APIs from Zyla. Consult to their team and a specilized group will be happy to help you .