The total amount of data transmitted and received from user interaction on a web page is known as web traffic. Although it does not account for the full of internet traffic; it makes up a sizable portion of it and is one of the most crucial metrics for determining the relevance; popularity, and influence of any given website. Today, if you have an e-commerce or part of your business uses networks and web pages; you cannot be without analyzing this data. Therefore, keep reading How To Obtain Site Traffic Status With An API; we will tell you about Site Traffic API, a tool that will allow you to obtain all the data you need.
Although it tends to focus more on each page than the overall computation of the domain to evaluate the effectiveness and scope of each one, it is still one of the metrics that are taken into account when performing web analytics. The number of visitors and, more importantly, the number of pages they visit, are the primary determinants of this metric.
Within this concept, the term hit is especially important, which refers to the moment in which any file is viewed within a page. Hits depend on the number of images and content that appear on the same page, so accumulation is something that influences traffic.
On the other hand, due to its definition, the minimum number of page views generated by a user when entering a website will be one, on the front page. This, added to the hits and the number of pages through which users move when entering a website, is what makes up web traffic, a figure that is also important to keep as high as possible.
What is Web Traffic for?
Web traffic is used to assess to what extent a page or set of pages has influence in their sector and is known by the public. It is what measures the volume of people who move and interact with the web and, therefore, something that reveals the authority it has and the scope it also has.
It is a good point for advertising agencies to assess to determine the websites in which advertisers are going to obtain greater visibility with their banners, as well as a way of measuring how much they will have to pay in case of using CPC rates.
What are the traffic’s sources?
Search Volume.
It is search engine traffic (Google, Yahoo, Bing…). It is separated into paid traffic and organic traffic (traffic from SEO) (traffic from PPC). Typically, the source that sends us the most traffic is the one to blame.
Traffic from referrals
The traffic to our website is the one originating from the many external links. They could be considered suggested visits.
Campaigns (others) (others).
traffic coming from outside campaigns to a website we’ve established just for that occasion. The accurate tagging of these campaigns is crucial for their classification and subsequent analysis.
Direct traffic.
In theory, these are the visits that come to our site because they have typed our URL directly into the browser. The reality is that it also includes that traffic to which Google cannot assign a specific origin, such as links in “favorites”, links in documents and e-mails (incorrectly labeled), or links in javascript or FLASH.
Site Traffic API
So, with Site Traffic API you will be able to consult from where the site receives its traffic. It means you can check where the visitors are (per country); how many monthly visits they receive, and traffic sources (direct, social media, emails, etc). This API will allow you to order your database by the conditions you decide. Do you want to know which URLs receive the most traffic? Or do you want to know the pages that have the highest bounce rate? What are the URLs that make your users stay longer?
Thus, you can use this API to measure the performance of your own page. You can see the behavior of users and make decisions based on the metrics received. Retrieve Search Engines Rankings and Pages’ net worth as well.
What your API receives and what your API provides (input/output)?
Only pass the URL or domain you want to consult. And you will get traffic per country, monthly visits; engagement metrics such as average visit duration, bounce rate, pages per visit, and traffic sources. They are receiving their users from web searches? Do they receive the most traffic through paid advertising? This API will let you know that.
Want to learn more about Site Traffic API?
For additional information on how to take advantage of the Site Traffic API, go to the FAQ on Site Traffic or check to Use This Site Traffic API To Measure The Performance Of Your Site