Have you checked the comments on your business blog? Do you Know if your clients are happy with the products? Well these are questions easy to ask but difficult to answer without the right tools. Keep reading and see how to do it.
In the past few years, sentiment analysis has become quite popular among the different brands. So many organizations are now incorporating it to their business to gain useful insights and automate processes. Sentiment analysis also known as Opinion Mining, is the process of analyzing and understanding an opinion to deterine the emotional tone underneath.
It can also be described as the contextual mining of text which identifies and extracts information´s from various platforms and help business understand whether the underlying sentiment behind the product and services they offer is neutral, positive or negative.
So the big question is Why Opinion Mining is beneficial? Some of the benefits of sentiment analysis include: 1- Optimize marketing strategy: Although so many organizations use soccial media to promote their brands; carrying put sentiment analysis enables organizations to optimizr their marketing strategy. Through sentiment analysis, organizations can know if thier social media marketing is right and the necessary changes they must put in place to make them stand out.
2-Evaluate ROI on marketing campaign: The success of every amrketing campaign does not only lead to an increase in likes, comments and followers on the companies social media pages. It also leads to increase in the number of positive discussions about the brand among customers which helps the firm to measure its ROI on marketing campaigns.
3- Increase product quality: Knowing customers opinions about your products and services enables organizations to discover key areas that require improvement in order to meet the customers need. Remember that products are services and they are not judged only by how well they performed but aslo how they are presented.
4- Improve customer services: Sentiment analysis helps organizations manage customer´s complaints and avoid leaving them feeling ignored. It picks out negative discussion and alerts the customer service team memebers so that you can respond to them when a customer compalins about your products, the earlier you react, the better they get to forget about the issue, and it helps you have a satified customer.
There are plenty of Opinion Mining analysis APIs in the market, but we present and offer you the one that has all the benefits. Opinion Analysis API from Zyla; a safe and well-developed that can be found at the biggest API marketplace ZYLA API Hub. This tool uses artificial intelligence and mathematical analysis to quickly identify any of the seven emotions in a provided text or picture. This Opinion Mining API enables business to convert finding into better products, services and experiences.
Once you start using this tool, you will increase the sales and it is very easy to satrt using it. First, you register at ZYLA APIHub, you will get an API key to use each time you want to make an API call.
After that you will authorized your API, to do this just include your bearer token in the authorization header. After that, you can start using the API.
And the last step is to recognize the emotion in a picture or a text by enetring the URL of what you want to analyze. Additionally , when using the API make use of endpoint emotion detection.
Finally, with amount of data being generated all over the globe presently. Mining Opinion remains the best tool for gainig critical insight into various data and automating processes. It is of great importance to every organiation and if carried out in the right way, it is capable of opening up the gold mines in the customer´s opinion and help business automate processes while increasing sales.