Keyword extraction is fundamental to obtain feedback from gathering, analyzing and processing useful information from text data. Consumers` viewpoints in posts help companies to grasp the level of satisfaction or dissatisfaction, which will ultimately define industrial, commercial and logistic policies to improve, adjust and optimize products and services.
Due to the latest developments in software, as well as the need to make consumers certain that their judgement counts, businesses today are concerned about gathering users` insights from social media sites, blogs, forums, surveys, etc. It is important to use that precious information for the consumers` satisfaction and the organizations` prosperity. The collected data are countless, and automated tools are necessary to process the information.
Analyzing data from an endless line spreadsheet manually can be tricky. The result will be costly, it will demand many working hours from your staff, and the output will not have the accuracy you expect. NLP (Natural Language Processing) is the fundamental tool that allows to identify and focus with more accuracy large bulk of text. The expected result is that of generating multi-term lists of keywords from unstructured data set, to help us design basic understanding of contents.
This may sound a big challenge, demanding sophisticated software, with a team of experts for the task. Text mining –however- is an easy-peasy work to perform with the tools that a suite of APIs are available in the market, all of them combining and complementing one another to formulate an answer to the riddle “what are consumers most frequently talking and asking about?”.
Zyla Labs makes available a set of approaches in platforms, namely Wordsfinder Extractor API, Relevant Words Extractor API, Relevant Expressions Extractor API, Keyword Extractor API and Key Chunk Extractor API. These tools together will pave the way for your company to gauge the market. Consumers` insights will be handy for you, with the aid of NLP (Natural Language Processing), ML (Machine Learning) and AI (Artificial Intelligence) that simplify, automate and render accurate responses to your queries.
It is just a question of setting segments of texts, that can be adjusted at your request, so as to focus on smaller sets of records. You just define the segment, you input the requested data, run the API and the output will show you the market`s reaction to your products or services.
You load the data of your choice to analyse. And ultimately you just run the platform for the script to look for important information. This will allow you to learn more about consumers, their needs, and your business goals. You will be able to scour text data from the comfort of your desktop device. This information can be stored for you to perform the desired repository directory by following the steps given to generate indexes or lists and visualizations of keywords, representative of the segment you have mined. Once you get the hang of it, that is once you make yours the massive spreadsheet of unstructured text, you will get only what you need to benefit your business.
With this simple and practically automatic process you will obtain a set of data that will allow you to grasp the consumers` judgement in data sets. You will be able to further analyze and research activities. Then you will develop additional skills to add more variables and parameters. When you find out the endless benefits for your organization, you will be ready to explore other ways to approach more libraries and tools. You cannot miss this opportunity!