Do you want to find the best geolocation API to perform advertising? You need to keep reading!
Location-based marketing allows organizations to target consumers at a granular, person level with online or offline messaging based on their location.
Using location data, marketing teams are able to reach consumers based on qualifiers like proximity to a store, events happening in their region, and more.
This is what’s going to allow you to grow your business, targeting your customers can help you save money and make your marketing strategy more effective at the same time.
What’s used to determine the location of a user is called geotargeting. If a consumer has opted in to let an app access their location, they may get messages in the app or push notifications based on region or proximity to a store.
How it works
Geotargeting is based off IP addresses, this is why you need an IP geolocation API.
Every connected device has a unique IP address making them identifiable. From there, device IP addresses can be matched to country, zip code, etc. to determine where users are located.
These IP addresses can tell you a lot about the person who is using the computer, such as their location, their zip, and time zone, among many other things. But how can you get that information? Well, we recommend you use an API. If you´re looking for the best one you need to try ipXapi.
How accurate is ipXapi?
Since the ipXapi database and API is integrated with a series of large ISPs who constantly provide information about new and existing IP ranges, they’re proud to offer a very high level of accuracy in IP data.
About IpXapi
It´s one of the most useful IP geolocation APIs for saving time and simplifying the procedure. This instrument may be able to offer real-time IP data because it is connected to so many channels. The API database is regularly updated, with up to 24 database changes each day.
This geolocation API allows you to find out about the time zone your users are located in without the need for them to fill out any forms and act accordingly based on the time-related metadata returned by the ipXapi API.
With it’s extensive set of localization data you can implement geographic restrictions on your site, optimize ad targeting or deliver user experiences knowing the location of your website visitors.
When it comes to IP statics, ipXapi is extremely accurate. This is due to its extensive database and user-friendly API. These are connected to a number of well-known Internet service providers (ISPs) who regularly update new and current IP ranges. Because it is linked to a large number of channels that provide real-time IP data, the API is also updated on a regular basis.
After 11 years of constant optimization, the infrastructure that supports ipXapi and the API has evolved to be incredibly scalable and efficient, handling between 2 and 3 billion API calls every day. With over 2 million distinct locations in over 200.000 cities throughout the world, the number of unique locations supported by ipXapi is constantly expanding.
How does it work?
1- Create an account at https://ipxapi.com/ to get started.
2- Enter the IP address into the box and count how many people react.
3- At any time, you can download and use the API.
Also published on Medium.