Do you want to make sure the images you use are high quality? We have a tool for you!
We are all aware of how enjoyable looking at beautiful images can be. It’s the reason we enjoy looking at old photo albums and why so many people have developed an obsession with Instagram. It’s understandable why photos are a crucial component of every company’s marketing materials because they are captivating.
According to research, photography in marketing just performs better. People only retain 10% on average of the material they read. However, our recall might increase by roughly 65% when information is accompanied with a picture.
Additionally, images might influence how persuasive your advertising is. Consumers are noticeably more likely to think favorably of advertisements that highlight pictures than those that concentrate text, according to MDG Advertising.
If those aren’t reason enough to include quality photographs in your marketing materials, we’ll dive into other benefits.
Be Memorable
What often appears on the front page of the newspaper or news website the morning following significant global events? The majority of the time, a brief headline will be followed by a sizable representative image that depicts the event. According to the proverb, a picture is worth a thousand words, and these journalists are aware that pictures frequently make a narrative stick in readers’ minds. With a message that stays with the reader, photos may convey a lot of emotion in a small amount of space.
Photographs in your marketing materials can foster the emotional response you want customers to have to your business. Your audience will remember your organization if you use this tactic since it leaves a lasting impression.
Create Brand Cohesion
Additionally, images are crucial in tying all of your brand materials together. Your audience can gain insight into the genuine nature of your brand through photographs that have a harmonized color scheme, composition, and overall mood. Using the same images repeatedly will help you establish a recognizable brand statement that people will recognize even if you don’t mention your business by name. As a result, you may demonstrate to your clients that your company is reliable, intentional, and attentive.
Find Versatility
You can really double up and re-share the photos on social media while you choose the best photos to utilize in print. Social media postings with high-quality images get nearly twice as many views as those with only text, so using photos is crucial. More visitors to your website or business should mean more customers as you increase your following and engagement.
If you want to make sure your images have good quality you should try:
Why do we recommend Image Enhancer API?
This API is a tool that assists people to improve the quality of their images. Through several super-resolution algorithms, this API is able to improve how an image looks.
If you have a poor-quality photo, this API will make it look better right away.
What this API receives and what your API provides (input/output)?
The user will pass the URL of the image that they want to enhance, and will be receiving a new URL with the improved image.
Also published on Medium.