Are you looking for an API that´ll help you reach your target audiences? You need to try these ones!
These days, knowing your client´s location is really vital for developing your marketing strategy. Every day more businesses are starting to target customers based on their individual interests.
This is why geolocation is so important. Geolocation targeting approximates a person’s geographical location based on their digital data and is a requirement for any ad product.
Whether based on consumer intent, past behavior, IP location, or exact map coordinates, geolocation allows you to reach customers where they are with messages that resonate with relevant messaging.
What´s ad targeting?
Also known as targeted advertising, ad targeting is when marketers place advertisements in specific areas on specific platforms to increase visibility and engagement with their target audience.
What the ads look like, say, and where they’re placed are determined by audience behaviors and interests. Rather than placing a general ad anywhere on the web, a targeted advertisement is strategically placed to reach a clearly defined audience.
Ad targeting provides many benefits to marketers and consumers. More and more, consumers are looking for personalized messages, products, and services relevant to their wants and needs. That´s why knowing your client´s location using an IP geolocation API is so important.
Here’s our pick of the best APIs to achieve this:
IpXapi is one of the most secure and easy-to-use technologies available these days. It provides you with the most up-to-date information cause the database is updated every day, with up to 24 modifications each day. Developers would benefit greatly from this tool because it will enable them to incorporate any data into an application or software.
With its location mode, you can use IpXapi ‘s extensive set of localization data to implement geographic restrictions on your site, optimize ad targeting or deliver user experiences customized based on the location of your website visitors.
This is an API cloud service allowing customers to automate IP address validation and geolocation lookup in websites, applications, and back-office systems. The API is capable of determining a total of 47 unique data points for each processed IP address, including extensive information about the location, connection, ISP, currency, time zone, and security attached to a given IP address.
The service is popular among businesses and developers worldwide and is used by more than 30.000 companies from all around the world.
IpGeolocation comprises above 25 million IP Address ranges which makes them one of the largest IP Data providers. Their purpose is to build proprietary crawlers that scan IP address allocations across all registries daily and trace their location to city-level accuracy. Apart from that, they partner with ISPs to keep their database up to date.
Also published on Medium.