Would you like to attract new clients for your API? Do you feel that the marketing strategy is not good? Well, that happens because you did not publish your API in this API Marketplace. If you are interested (and you should be) we recommend you read more information in this article.
An API (an acronym for ‘Application Programming Interface’) allows different systems to talk to each other automatically. And it opens the opportunity for two or more resources to become one, in one case, in the case of the financial world, in the life of any user or company. Let’s think of examples that can be useful: if all banks release their APIs, they could generate a community of developers who can accompany and improve their solutions, generating, above all, benefits for the end user.
For illustrative purposes only: if all banks did it, banking could be born at home that integrates all banks in a single place, where you can interact from there with each of the accounts, regardless of what type of financial institution is about. Everything is in the same environment, without having to go to each of the applications or websites. In the world of technology, this becomes more and more interesting. It allows organizations, developers, and startups to work collaboratively on a platform. Thanks to this union, the companies of the future will also serve. With APIs, financial institutions manage to “plug in” the different services to facilitate a process that previously required human interaction for each step, as in the case of transfers. That is why these interfaces are the future of financial services.
The financial example is just an example; APIs can help in many more cases! But sadly, many API builders always run into the problem of marketing. But don’t worry, Zyla API Hub will fix it.
Test Zyla API Hub!
In case you didn’t know, Zyla API Hub is an API Marketplace. At first glance, it looks like a normal web page, but it is not. A marketplace refers to a broader concept of online sales. On one platform, different stores or vendors can advertise their products, while customers watch and decide whether to buy or not. For users, the Marketplace represents more practicality, after all, you can see the products of several sellers on the same website. In this way, it is possible to compare and choose the best price easily. And an API Marketplace works similarly, API creators publish their APIs and thus, customers will know that in Zyla API Hub they will find many products.
But that is not all! In addition to publishing your API, digital marketing campaigns will also be carried out to directly attract customers to your API. And this is achieved in several ways, but the main one is using the Google search engine. A team of professionals from Zyla API Hub writes articles to organically position your product on Google and thus get more visits. More visits to your API will increase the chances of getting new customers.
All of this information is a summary, but much more detail is available on the Zyla API Hub website. If you want to access it there, click here!
Also published on Medium.