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Tag: Brand

Amazon is quietly conquering its own website with a white label strategy similar to Mercadona’s

If something Amazon has taught us is that it is able to reinvent itself according to the times. Its white Solimo brand is proof of this, especially when imitating Nespresso coffee capsules. Curious, at least the similarities with the white Mercadona brand, Hacendado. The company that started with Jeff Bezos…

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Google Ads and Bing Ads: Which platform is best suited to your brand?

With a 46 percent share, searches are the largest component of the digital advertising market. Google has a 92.51 percent market share. Search engine advertising has become a highly profitable business for search engines, as Statista data shows, thanks to the various advertising platforms, the engines will reach revenues of…

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