The blog of Alejandro Brega
In Latin America there are 703 financial technology companies (fintech) that are serving 41.3% of the unbanked customers. The data shows that this type of solutions are called to support financial inclusion and transform the industry. These certainties have been part of the reasons why Panama was the headquarters of…
Leave a CommentThe third largest operator in the US launched T-Mobile Money, a banking platform that works like a digital checkbook. Users can deposit up to $ 3,000 with the service, funds that they can then use to make purchases and mobile transactions such as paying bills or sending money to other…
Leave a CommentHR start-ups are currently bringing a lot of fresh wind into the personnel scene. This series of interviews introduces some innovative solutions designed to make human resources work easier, more effective and more efficient in times of digitization. In my interview series “Start-up HR”, I speak today with Reza Madjidi…
Leave a CommentRetail entrepreneurs who regularly update their Google Maps profile can increase the number of potential customers who are targeting them online up to 25%. Reliable source This information was revealed by Oliver Lane, founder of Velmont Media, which has been supporting independent businesses to improve the listing of their stores…
Leave a CommentBanks are currently facing a series of changes that will cause changes in the future of the industry. A challenge for them is to become digitally focused on the experience of their clients, but many have not yet realized the importance of the valuable contribution that their clients expect. At…
Leave a CommentPartner banks get out of Paydirekt Paydirekt, the payment system of the German banks, loses the ING Germany, the Hypovereinsbank, the German Santander and other private banks as partners. The aforementioned companies have canceled their shares as of 31 December 2019. Outwardly, it is said that the institutions had disturbed…
Leave a CommentMarketing specialists tend to calculate the return on investment of their campaigns or to perform an analysis of metrics such as the CTR, the bounce rate or the customer’s journey in the conversion funnel. However, a data such as the customer’s Lifetime Value is also key to a marketing strategy.…
Leave a Comment
Business in crisis. Clients to the rescue
Published by Alejandro Brega on May 14, 2020With the slogan “buy now to enjoy later”, businesses that use this type of proposal multiply to face fixed costs and generate some cash Nobody was prepared for March, the usual starting month of the year, to transform overnight into a month of total stoppage and zero sales. The cessation…