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Tag: value

Who said it?: “Bitcoin is nothing more than a ‘lottery ticket'”

The former chief economist of the IMF and current professor of economics and public policy at Harvard University, Kenneth Rogoff, believes that bitcoins and other cryptocurrencies currently represent little more than “lottery tickets” at this time. Writing in The Guardian on Monday, Rogoff said that while some believe that cryptocurrencies…

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Lifetime Value (LTV): what it is, how to calculate it and why it is key for your startup

Marketing specialists tend to calculate the return on investment of their campaigns or to perform an analysis of metrics such as the CTR, the bounce rate or the customer’s journey in the conversion funnel. However, a data such as the customer’s Lifetime Value is also key to a marketing strategy.…

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Why cryptocurrencies (and ‘blockchain’) will eat the software industry

Marc Andreessen, co-founder of Andreessen Horowitz, published in 2011 the mythical article Why Software is eating the world on how software was penetrating all businesses, transforming all these business models into software companies. In 2011, neither the technology nor the bitcoin price had yet captivated the collective imagination of humans.…

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