Brand color is important. When you hear brand names like Coca-Cola, a color automatically comes to mind. That phenomenon is powerful. This means that even though these colors are fully detached from the brand in question, you still associate them with it when you encounter them in the outside world.
Really, it’s a little touch of magic. All brands aspire to this level of heightened, long-lasting affinity. To know exactly which color to pick, however, can be confusing and intimidating when looking at a color wheel or palette of technicolor swatches.
Recognize that the objectives of iconic colors should be to connect with your audience; set your brand apart from competitors in your (and related) business; and capture and communicate the personality of your brand (or the feelings you intend to associate with it).
How to choose the right colors?
Evaluate your brand. Work on a brand identity questionnaire in advance to better understand the goals, sources of inspiration, and core principles of your business. Do it anyway, even if it’s your personal project and you think you already know how to do it.
Consider your emotions. As you consider your brand, write any memorable words that come to mind. From there, choose colors that evoke those emotions or moods.
Did you characterize your brand in a positive manner? You might wish to experiment with bright and cheery colors. Does your company care about the environment? Think about the colors that invoke images of the natural world. Is your brand upscale and contemporary? Perhaps you might use deep jewel tones. This game of association is a simple-sounding but intuitive approach to figuring out what colors would be good for your business.
Evaluate your desired consumer and audience. Understanding them, including their age, interests, and cultural phenomena will help you decide which colors to utilize for your branding in the end.
It’s necessary to first comprehend why color is so significant to brands and brand identification.
You need to consider this when choosing the color palette for your brand. There is a lot of research about how color influences decision-making, especially regarding purchase decisions. Color inspires emotion. Additionally, brand colors assist in brand awareness, directly influencing consumer confidence.
Asking yourself questions such as: “How do you want people to feel when they see your brand?” will help you decide what your brand’s colors should be.
If you want a tool to find the perfect colors for your brand, you need to try a color palette API. With it, you can get random color palettes until you find one that matches your brand and you can also get colors that match your website.
The best color scheme API is Color Palette API
This API has the ability to suggest color palettes related to your current RGB colors. Also, you can get a random palette to start working with.
This API will receive the RGB colors that you currently have and will suggest additional colors to add to your current palette.
What are the most common uses cases of this API?
This API is ideal for those web designers that need to have different suggestions based on their current color palette. Be able to access a wide range of colors and start creating styled apps and websites with beautiful colors.
Also published on Medium.