Looking for a way to simplify your business processes, enhance your knowledge workers to perform efficiently, automate tedious and manual tasks? Planning to get constant feedback of your company`s prestige, visualize new trends of production and develop a proactive crisis management? In other words, are you trying to promote your business growth?
You can start making your data count. Text mining or text analysis assists you in finding relevant information with no limits of volume or structure. You can classify texts by topic, sentiment, urgency, language and purpose, and even extract keywords, entities and other relevant items.
Opinion Mining applies Text Analytics and other NLP (Natural Language Processing) techniques to draw a map of people´s judgement on various topics. You can pulse people`s opinion and identify, extract and analyze hidden perceptions in unstructured texts. Companies are advised to look closely at people`s opinion, to see how they feel about a brand in their posts and responses.
The selection of a platform depends on your needs, the scope of your project, and your company’s budget and technical potential. If you aim at business growth, you certainly need an API that will provide information about product improvement, with an eye on gauging public opinion so as to gain a competitive edge. The range of APIs is vast, but there is one that will guarantee that your goal is achieved.
Zyla Labs Opinion Mining API is friendly to use, and offers an accurate assessment of the gathered information by analyzing complex text data. Corporations acquire powerful judgement from written data, and can use them to generate experiences centered on the customers to therefore augment productivity in the company. It allows you to analyze content, mine texts, extract keyword density, detect language and recognize named entity, among other NLP functions.
The platform receives a maximum of 64 items, and analyzes the first 2000 bytes from a text. The output is the report of the analysis, on the basis of promoting, detracting and spotting indifferent opinions referring to the company or a product. You will understand the customers´ views on your brand, so as to identify which consumers are concerned about it, whether positive or negative. Then you will see what to change, add or adjust. The only limitation is how many API calls come per month.
The platform also understands the demographic structure of the audience, and plans your commercial strategies by defining your target and/or product. You can use the text analysis tool to sort consumers by gender in the shortest time and in different languages, namely English, German and Spanish. At the same time, the platform analyzes, interprets and classifies complex extracts considering emotions and judgement even in unstructured text data. It gathers and analyzes a big load of text data to detect varied sentiments and feelings in followers and customers surveyed, and even meta-messages or hidden judgement.
Text mining helps corporations to find relevant information from big data lifted from social media, blogs, customer support tickets and many other such sources. Companies need automated techniques to detect reliable aspects in text data, so as to keep producing for the market´s satisfaction, and therefore for the organization´s growth. Zyla Labs has thought of your company. Who can miss this opportunity for your business to grow?