The use of SEO positioning tactics is a tool that is now necessary for anybody who has a website. Thus, it is smart to use big data in SEO to strengthen and advance positioning strategies. So, continue reading The Best Site Traffic API For Marketing Teams, and we’ll tell you about Site Traffic API, a tool that will let you establish yourself as the best in your field through data analysis.
Identify Big Data
So, Big Data refers to a large volume of data, with or without structure, that provides business information. It is useful to analyze and obtain ideas, values or any type of information that leads to strategic decision making. Thus, that is why, in fact, data tools are the ones that provide the exact references to implement SEO.
Besides, for a data set to be considered Big Data, it must have a series of characteristics: size (volume), complexity (variability) and growth rate (speed). These will make their study, management, segmentation or analysis difficult if highly technological mechanisms are not implemented to contribute to this arduous task.
In general, there is a standard mean to know when you are ahead of what can be described as Big Data: when the mass of data is between 30-50 Terabytes to several Petabytes.
Big Data in SEO: what you should know
SEO consists of making certain configurations, on and off the page, to achieve a better position among the first places in search engines. Now, this is mainly possible by competing for search terms. These terms are not standard out of the blue, you have to do a data analysis.
The data is collected by large companies that are dedicated to obtaining information, but this covers the entire Internet. Since this volume is impossible to manage manually, technological tools are necessary to automate the process.
Starting from this premise, this is where Big Data in SEO comes into play. It can be on the web through different programs that store and manage search terms, traffic metrics, domain authority analysis and more aspects related to SEO.
Check Site Traffic API
With Site Traffic API you will be able to consult from where the site receives its traffic. It means you can check where the visitors are (per country); how many monthly visits they receive, and traffic sources (direct, social media, emails, etc). This API will allow you to order your database by the conditions you decide. Do you want to know which URLs receive the most traffic? Or do you want to know the pages that have the highest bounce rate? What are the URLs that make your users stay longer?
Also, you can use this API to measure the performance of your own page. You can see the behavior of users and make decisions based on the metrics received. Retrieve Search Engines Rankings and Pages’ net worth as well.
What your API receives and what your API provides (input/output)?
Only pass the URL or domain you want to consult. And you will get traffic per country, monthly visits; engagement metrics such as average visit duration, bounce rate, pages per visit, and traffic sources. They are receiving their users from web searches? Do they receive the most traffic through paid advertising? This API will let you know that.
Big Data is used in Site Traffic API to analyze and monitor the different websites that are public on the Internet. This, in turn, integrates with other processing services such as Ads and Search Console.
By tracking the behavior of users on the web, a large mass of data is generated that, if not processed properly, would be unusable for any purpose. Precisely the function of Site Traffic API is to store this data and organize it to shape it so that users can strategically implement the statistical results.
Want to learn more about Site Traffic API?
For additional information on how to take advantage of the Site Traffic API, go to the FAQ on Site Traffic or check to Use This Site Traffic API To Measure The Performance Of Your Site