The Rental Services sector has undergone a great change in recent years. The walk from agency to agency through the streets has been replaced by the search for homes on the Internet, both by buyers and private tenants, as well as by investment funds. Therefore, continue reading Top Email Marketing Solution For Lists Rental Services In 2023, we will tell you about Postr, a simple emailing tool that will help you in your marketing strategy.
The agencies that have grown in recent times are those that have been able to join the change, betting on real estate marketing and leaving aside the traditional mailing, static advertising on buses, brochures in cars, etc. In this article, we invite you to discover what email marketing is and bet on it.
Email marketing in real estate marketing
Email marketing can help real estate attract new subscribers. To do this, it is crucial to properly segment the emails and pay close attention to both their content and frequency of transmission. Regarding frequency, various studies state that more than 80% of users prefer to receive advertising in the mail only once a month, while only 15% say they prefer to receive it every day.
And how should the content be? The content style may concentrate on recommendations, practical maintenance advice, and other information that is helpful to owners. To increase visibility, content may also concentrate on displaying real estate listings or requesting referrals in exchange for rewards.
Offer quality content
As is known in any field, if you correctly define your buyer persona, you will be able to offer relevant content for said person, content that resolves doubts about the purchase or rental procedures.
Some of these contents can be glossaries of terms used in the sale of homes, necessary documentation, and even content on financial information. We must strive to keep our public educated with useful and quality information!
More importantly, the content enables us to keep the buyer’s interest throughout the purchase process, assisting in its eventual completion. It also enables us to provide information that can help prevent scams during sales or leases.
It is important that if your buyer receives an email from you, it is about something that interests them!
Check Postr, A Top Email Marketing Solution For Lists Rental Services
Nowadays there are lots of options for email marketing. However, not all email marketing services let you promote every content without restrictions. As a result, you’ll probably waste a lot of time looking for one that doesn’t block your material and provides excellent results. To assist you in making that selection, we strongly recommend Postr, one of the most permissive email marketing systems available.
To use it, you must do the following:
- Create an account at www.sendyellow.io
- Import a csv list or manually enter your subscribers.
- Begin your campaign and make changes to its parameters.
- Select a template or create your own.
- When you finish, send or schedule your campaign.
By using artificial intelligence, this email marketing system can increase open rates by as much as 70%. Personalization increases conversions, according to its premise. To the first 200 subscribers, you can send up to 20,000 emails each month. You are not limited to only sending newsletters, so you can send welcome emails, birthday wishes, and any other kind of information.
Learn more about this on Develop Your Email Marketing Campaign With This Digital Platform In 2022
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Also published on Medium.