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Category: E-commerce

How do online stores work?: Measuring the marketing performance

On the Marketing page in your Shopify admin section, you’ll learn more about the quality and quantity of traffic your marketing campaigns bring to your online store. Online store reviews and cart conversion rates can provide you with general information about the marketing campaigns you’ve created in Shopify. To view…

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Facebook considers adding payment option in Whatsapp Business for Latin America

Among the most interesting features of this app, are automated responses and order statistics. It is oriented to micro, small and medium enterprises, which do not have such intensive communication needs. Facebook considers enabling the option to make payments through WhatsApp Business, the business version of its popular instant messaging…

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Amazon is quietly conquering its own website with a white label strategy similar to Mercadona’s

If something Amazon has taught us is that it is able to reinvent itself according to the times. Its white Solimo brand is proof of this, especially when imitating Nespresso coffee capsules. Curious, at least the similarities with the white Mercadona brand, Hacendado. The company that started with Jeff Bezos…

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Peru: Uber goes for everything and “steals” key startup from Walmart

Receive the latest industry news in your box: 🔊 Play Uber goes for everything and “steals” key startup from Walmart: what did it buy and why does it worry Rappi and Glovo? The driver travel application was left with a majority stake in the Chilean startup with which it plans…

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The Japanese giant SoftBank will invest in the Mexican platform? Kavak

The strong investments of the Japanese bank focused on technology center in Mexico. The rumor was confirmed: SoftBank will invest in the Kavak used car platform. Do not miss the most important congress of digital marketing in Latin America. November 20 and 21 CDMX. Buy your ticket here SoftBank is…

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The Japanese giant SoftBank will invest in the Mexican platform? Kavak

The strong investments of the Japanese bank focused on technology center in Mexico. The rumor was confirmed: SoftBank will invest in the Kavak used car platform. Do not miss the most important congress of digital marketing in Latin America. November 20 and 21 CDMX. Buy your ticket here SoftBank is…

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Free market: How Amazon’s new advance in Brazil impacts you

It was a latent threat and finally materialized. Amazon took another step in Brazil, with the launch of its streaming platform and free shipping service, and its movement shook its e-commerce competitors in the main market in Latin America. Among them, is Mercado Libre, the most valuable company in Argentina,…

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