Opinion Mining is a strategy towards NLP (Natural Language Processing) to identify the emotional tone that lies beneath a text. Organizations use this tool to define and sort opinions about a product, a service or an idea. By using data mining, machine learning and AI, the specific APIs extract subjective information from structured and even unstructured text in emails, blog posts, support tickets, web chats, social media channels, forums and comments.
Pre-determined lexicon-based rules are the basis to perform opinion analysis by rule-based systems, meanwhile automatic systems get data with machine learning techniques. Both approaches are combined for a hybrid opinion analysis.
Business and companies that use these platforms can pulse customer feedback steadily and accurately, thus responding to changes of opinion within the market. One may wonder if the challenge demands expertise, high investment and technological capabilities, and how worthwhile the plunge can be. An unquestionable fact is that these APIs render countless benefits to all companies.
If you are concerned about the requirements of an Opinion Mining API, let´s best track the most comprehensive one among the available products so as to find that which best suits your organization, your resources and your budget.
Zyla Labs Opinion Mining API is a cloud-based, machine learning platform which ensures easy and intuitive operation, while it allows you to perform various text mining tasks. It gives you the chance to customize solutions. Likewise, it uses your own data and criteria to train custom models, with no demand for machine learning expertise. However, it offers a full suite of text mining models, able to recognize specific vocabulary, and it allows to connect your models to third-party apps with your unique API key.
Zyla API offers a variety of business templates within text analytics. These templates are customized for various business scenarios, which contain pre-made text analysis models and dashboards. You just upload data, run the analysis and visualize at once relevant judgement. You can select a template depending on your data type and find a quick solution to your request. It connects you to your apps and BI tools by means of native integrations, SQL connection or API.
An opinion mining API as Zyla`s will strengthen promoters and convert passives and detractors by means of NPS Analysis. It can turn reviews into business improvements and increase your position in the market through review analysis. CSAT analysis will find weak links in products and business processes, and strengthen them. This platform will enhance the efficiency of your support team and reduce costs alongside. It mines customer voices in surveys to find deeper conclusions. This SaaS allows your company to focus on the customer, and take action on the basis of accurate analyses of feedback.
It allows the company to see feedback in one central location, and you can skim data without the need of assistance of the data team. Ticket routing processes are more efficient and responses impact on productivity. Company executives have a more accurate knowledge of the customers´ judgement. And it saves time, so much time!
Text mining tools like ZYLA Labs Opinion Mining API give organizations the possibility of obtaining powerful judgement from texts, and use them to your commercial, professional and production benefits. It will serve your purpose, and adjust to your organization as it contemplates various projects, budgets and technical potentials.