The origin of our visits is one of the fundamental points that we must take into account when analyzing our website. The conclusions we obtain from this analysis will allow us to establish, for example, the success or failure of our recruitment and/or loyalty strategies. Therefore, keep reading Use This API To Consult From Where The Site Receives It’s Traffic, we will tell you about Site Traffic API, a tool that will allow you to obtain all the data you need.
The 4 sources of web traffic
From the point of view of an online marketing agency, its study is interesting because the way in which our visitors arrive will determine their behavior and intentionality. A user who comes, for example, from an ad in Google Adwords (already interested in our product) will not have the same intentions or the same browsing patterns as someone who has saved us in favorites (he is a recurring visitor).
However, before delving further into the study of traffic sources, let’s see what they are and what exactly they measure:
Search Volume
It is traffic from search engines like Google, Yahoo, and Bing. Paid traffic and organic traffic (traffic derived via SEO) are distinguished (traffic from PPC). Usually, the offending source is the one that brings us the most traffic.
Traffic from recommendations
The numerous external links are what drive the majority of the traffic to our website. They might be thought of as suggested visits.
Initiatives (others) (others)
traffic directed to a website we created just for that event from outside efforts. The classification and subsequent analysis of these efforts depend on the precise tagging of these initiatives.
Direct traffic
Theoretically, these are the visits that occur as a result of someone typing our website’s URL into their browser directly. The truth is that it also contains traffic that Google is unable to identify, such as links in “favorites,” poorly labeled links in documents and emails, and links in javascript or FLASH.
In order to make an accurate analysis of our traffic sources, it is necessary to assign the highest possible percentage of visits to their correct origin. You have to be especially careful with direct traffic. Bad labeling of our external campaigns can cause our referral traffic to rise when our traffic from campaigns really should increase. Once the traffic allocation problems have been solved, we will be able to make a reliable analysis of the origin of our visits.
This analysis, which is true, would remain lame if we only looked at the volume of visits or the percentages that each source represents out of the total. To have a more accurate analysis, we must contextualize these visits and cross-reference them with other metrics, such as the bounce rate, the length of stay or the conversion rate. After all, if the objective of our e-mailing campaign is to sell our product, what good will it do me to attract more traffic if it doesn’t convert? Can we qualify it as successful?
Site Traffic API
So, with Site Traffic API you will be able to consult from where the site receives its traffic. It means you can check where the visitors are (per country); how many monthly visits they receive, and traffic sources (direct, social media, emails, etc). This API will allow you to order your database by the conditions you decide. Do you want to know which URLs receive the most traffic? Or do you want to know the pages that have the highest bounce rate? What are the URLs that make your users stay longer?
Thus, you can use this API to measure the performance of your own page. You can see the behavior of users and make decisions based on the metrics received. Retrieve Search Engines Rankings and Pages’ net worth as well.
What your API receives and what your API provides (input/output)?
Only pass the URL or domain you want to consult. And you will get traffic per country, monthly visits; engagement metrics such as average visit duration, bounce rate, pages per visit, and traffic sources. They are receiving their users from web searches? Do they receive the most traffic through paid advertising? This API will let you know that.
Want to learn more about Site Traffic API?
For additional information on how to take advantage of the Site Traffic API, go to the FAQ on Site Traffic or check to Use This Site Traffic API To Measure The Performance Of Your Site