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Use This IP Geolocation API for geotargeting

Want to improve your advertising? You should continue reading this article.

Geotargeting (also called geotargeted advertising) is a type of advertising that uses location data to reach consumers with messaging appropriate to their locality and behavior. This advertising technology displays content based on an automated or assumed knowledge of consumers’ location.

With an IP address, you will obtain the location of your clients. That’s why, with an IP geolocation API you can easily perform geotargeting and improve your marketing strategy.

It’s no secret that geotargeting has opened many doors for advertisers. Geotargeting helps focus on a specific market, resulting in more relevant messaging and a better return on investment.

Use This IP Geolocation API for geotargeting

How do I know my client´s location?

You can find out with an application programming interface (API) because it is known for transferring data between software programs.

It’s well-known for providing real-time information to visitors to your website, such as city, country, continent, time zone, currency, security, latitude, and longitude. However, finding a good API-enabled program, software, or website is difficult, that´s why we recommend ipXapi.

Follow the steps to obtain the location:

  1. Create an account at to get started.
  2. Enter the IP address from which you want to gather information.
  3. In a few programming languages, you’ll be able to get the API response.
  4. Download the API to your computer and use it as needed.

Use This IP Geolocation API for geotargeting

About IpXapi

IpXapi is a free website monitoring application that also serves as a sophisticated geolocation and IP address identification tool. Because of its database and API, this service provides a high level of accuracy in IP statistics. It is linked to a number of well-known ISPs, who provide regular updates on new and current IP ranges.

The API provides all kinds of information; such as the customer’s location, what connection they use, zip code, security, and much more in real-time. Using ipXapi you can implement geo-restrictions on a website, optimize ad targeting and deliver specific experiences for customers based on their location.

Because ipXapi is linked to several channels that provide real-time IP data, the API’s database is updated daily, with up to 24 database modifications per day.

This geolocation API also allows you to find out about the time zone your users are located in without the need for them to fill out any forms, and act accordingly based on the time-related metadata returned by the ipXapi API. The software has more than 2 million locations in more than 200.000 cities around the world, and its time-zone module is fairly precise.

Also published on Medium.

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