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What’s location-based marketing and which is the best IP geolocation API to perform it

Today if you want your business to succeed you need to perform location-based marketing. But ¿what is it and how do you perform it?

The concept of geolocation marketing might sound difficult but it is actually easy to perform it.

Geo-targeting (also called geo-targeted advertising) is a type of advertising that uses location data to reach consumers with messaging appropriate to their locality and behavior.

This is becoming an integral tool in online marketing, offering advertisers the ‎opportunity to target customers based on country, region, and city levels.

What’s location-based marketing and which is the best IP geolocation API to perform it

Being able to identify where your clients are from is really valuable for every business. If you know from which country or city they are, for example, you can make special content designed especially for them.

With an IP address, you obtain the location of your clients. That’s why with an IP geolocation API you can easily perform geotargeting and improve your marketing strategy.

¿What if I told you that all you need to make this happen is a free api that doesn’t require any effort?

How does a geolocation API work?

An application programming interface (API) is a type of programming interface. Your products and services will be able to communicate with each other thanks to this software.

You can learn a lot of information by using APIs. For instance, the country, city, postcode, time zone, and even the sort of connection that clients have.

I know this sounds good. However, finding a good API-enabled program, software, or website is difficult, that´s why we recommend ipXapi.

Follow these steps to obtain a location:

Create an account at to get started.

Enter the IP address from which you want to gather information.

In a few programming languages, you’ll be able to get the API response.

Download the API to your computer and use it as needed.

 About IpXapi

It´s one of the most useful IP geolocation APIs for saving time and simplifying the procedure. This instrument may be able to offer real-time IP data because it is connected to so many channels. The API database is regularly updated, with up to 24 database changes each day.

What’s location-based marketing and which is the best IP geolocation API to perform it

This geolocation API allows you to find out about the time zone your users are located in without the need for them to fill out any forms and act accordingly based on the time-related metadata returned by the ipXapi  API.

When it comes to IP statics, ipXapi is extremely accurate. This is due to its extensive database and user-friendly API. These are connected to a number of well-known Internet service providers (ISPs) who regularly update new and current IP ranges. Because it is linked to a large number of channels that provide real-time IP data, the API is also updated on a regular basis.

After 11 years of constant optimization, the infrastructure that supports ipXapi and the API has evolved to be incredibly scalable and efficient, handling between 2 and 3 billion API calls every day. With over 2 million distinct locations in over 200.000 cities throughout the world, the number of unique locations supported by ipXapi is constantly expanding.

Also published on Medium.

Published inApps, technology
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