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What’s Text Classification And Why Is It Good For Your Business?

Do you want to find a good tool to help you perform text classification? We know which one is the perfect option for you!

Emails, chat sessions, webpages, and social media all contain unstructured text. However, unless the data is arranged in a particular way, it is challenging to extract value from it.

The technique of doing this used to be time-consuming and expensive because it called for manually sorting the data. But now it’s easier thanks to text classification.

The practice of classifying text into organized groups is called text classification, also referred to as text tagging or text categorization.

What’s Text Classification And Why Is It Good For Your Business?

Because it makes it simple to extract insights from data and automate business procedures, text classification is becoming an increasingly huge part of businesses. The following are a few of the most typical uses and examples of automatic text classification:

Sentiment analysis: this is the method of determining if a text is speaking favorably or unfavorably about a specific topic (e.g. for brand monitoring purposes).

Topic detection: Finding the theme or topic of a text is known as “topic detection” (e.g. knowing if a product review is about Ease of Use, Customer Support, or Pricing when analyzing customer feedback).

Language detection: Language detection is the process of determining a text’s language (e.g. know if an incoming support ticket is written in English or Spanish for automatically routing tickets to the appropriate team).

In addition to being entertaining, a text classification is a potent tool for gaining insight from unstructured data.

When you quickly analyze hundreds of words and receive information about a topic, sentiment, or language automatically, it almost seems like magic.

To be able to easily perform text classification we recommend Text Classification IAB Taxonomy, it’s ideal for marketing agencies and businesses of all kinds.

Why is Text Classification IAB Taxonomy the perfect option for you?

Text Classification IAB Taxonomy is the most accurate IAB Taxonomy content classifier. With the classification, you may quickly receive an answer and begin organizing your data!

The IAB Taxonomy classifier categorizes texts into one of 360 topics. It has two levels of depth, the main category (e.g. sports, business or science) and subcategories (soccer, agriculture or physics). It’s based on the IAB Quality Assurance Guidelines (QAG) Taxonomy.

What’s Text Classification And Why Is It Good For Your Business?

What this API receives and what your API provides (input/output)?

 With Text Classification IAB Taxonomy you just paste the text that you want to categorize and you will be given its IAB taxonomy. Simple as that! 

What are the most common uses cases of this API?

This API is intended to help those companies with a large amount of data that needs to be sorted by category. You will be able to gather text by grouping by category.

Ideal for marketing agencies that want to extract data online and want to categorize it as well.

Also, helpful to classify sentences or slogans, you will be given the exact categorization in IAB standards.

Are there any limitations with your plans?

Besides API call limitations per month:

  • Plan without charge: 5 requests per second. 
  • Basic: 10 requests per second. 
  • Pro: 30 requests per second. 
  • Pro +: 60 requests per second. 

Also published on Medium.

Published inApps, technology
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