Do you want to try the top-rated gender detection API? we have a recommendation for you and it’s the Gender Detection API.
One of the best ways to segment your audience and come up with a better marketing strategy is by finding out the gender of your clients. This can be an easy task using an API like Gender Detection API.
Performing audience segmentation today is crucial for your company. What is it, though? A marketing tactic called audience segmentation divides the target audience into smaller segments in order to give more individualized messaging for deeper relationships.
The demographic groupings may be determined by factors like place of residence, gender identity, age, race or ethnicity, income, or degree of formal education. Subgroups may also be based on past actions, such as purchases.
By personalizing (or “focusing”) your marketing efforts, audience segmentation helps you avoid mediocrity. It allows you to:
– Determine your target demographics
-Make sure your message is specific enough to appeal to them.
– Meet a particular demand that could increase conversion rates
-Create a relationship with your clients and get their adherence.
-Obtain leads to quicken your sales cycle.
Customers are more likely to listen to you when they believe your message was crafted specifically for them. Such personalisation is enabled by segmentation.
There are several approaches to market segmentation, however, the following are the best:
Geographic segmentation is the process of dividing the target audience of a campaign into groups according to where they are located. It might be as big as a nation or a region or as small as a single residential street in a small town.
Segmenting populations based on demographic factors such as age, family size, income, and education is a popular practice.
Psychographic segmentation: This is the division of the market based on factors including personality, social status, values, and way of life.
Behavioral segmentation: This is the method of grouping consumers based on their usage, loyalty, awareness, occasion, knowledge, buying patterns, and other characteristics.
Gender-based segmentation: This is segmentation by dividing the market based on their gender.
To perform gender segmentation, we recommend the Gender Detection API.
Why do we recommend Gender Detection API?
This API will predict the gender of a given name. With high accuracy and support for over 160 countries, you will have the best gender prediction API available.
What this API receives and what your API provides (input/output)?
This API will receive a plain text parameter. You will either pass a name or an email, and it will deliver the gender of that name and also, the accuracy of that prediction. Simple as that.
What are the most common uses cases of this API?
Database Sorting
This API is ideal for those companies that want to sort their databases with female and male categorization. It will allow you to have a better approach to your customers or users.
Marketing Purposes
Also, you will have the chance to show ads based on the user’s gender. Have a better campaign targeting by knowing the gender of your users or customers.
Also published on Medium.