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Why Is An IP Geolocation API Vital For Your Business?

Do you want to improve your business using an IP geolocation API? You need to continue reading.

Whether you are running an e-commerce store, trying to improve your website conversion rate, or just making your website more friendly and memorable, IP-based geolocation is the perfect solution.

Let’s start explaining some of the basics. IP-based geolocation is a way to find the location of an internet-connected computing or mobile device. All you need is your client’s IP address.

An IP address is an online unique identifier for every computer or internet-connected phone. The standard IP address has four or six individual numbers that are separated by a decimal. Through IP addresses, electronic devices can connect and share data with each other. 

Why Is An IP Geolocation API Vital For Your Business?

Targeting clients based on their interests really important for your marketing strategy, it’s what every business looks for. That’s why Location-based marketing is so popular and companies are using location data to reach their target audience.

The key to achieving the benefits of location-based marketing is high-quality location data, which an IP geolocation API can provide. The location data that the API returns include a particular IP address’s country code, region, city, postal code, latitude and longitude, Internet service provider (ISP), Autonomous System Number (ASN) type, time zone, and other associated domain names if any.

Given its rich location data, an IP Geolocation API has several use cases from threat protection and fraud detection to trend analysis, demographic targeting, and marketing. Our pick for the best API for your business is IpXapi.

Why IpXapi?

ipXapi is a free website monitoring application that also serves as a sophisticated geolocation and IP address identification tool. Because of its database and API, this service provides a high level of accuracy in IP statistics. It is linked to a number of well-known ISPs, who provide regular updates on new and current IP ranges. Because ipXapi is linked to a huge number of real-time IP data channels, the API’s database is updated daily, with up to 24 database changes each day.

Why Is An IP Geolocation API Vital For Your Business?

Thanks to its location module you can use ipXapi‘s extensive set of localization data to implement geographic restrictions on your site, optimize ad targeting or deliver user experiences customized based on the location of your website visitors.

The infrastructure behind this platform has developed to be very scalable and efficient after 11 years of continuous development, processing between 2 and 3 billion API calls each day. Data coverage is expanding on a daily basis, with ipXapi now supporting over 2 million unique locations in over 200.000 cities worldwide.

How does it work?

1- To get started, go to and create an account.

2- Enter the IP address where you want data to come from.

3- Send it out to see how many people respond.

4- Save the API to your computer and use it when you need it.

Also published on Medium.

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