Every trip requires prior preparation and research. It is not only about packing your bags, but also about studying a bit about flights, connections, and accommodation, which, by the way, is a fundamental part of a pleasant travel experience. It is estimated that about 93% of travelers place their trust…
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Kayak is one of the most popular platforms when it comes to searching for flights, car reservations, and accommodation around the world. However, Kayak’s strength is not exclusively related to the display of offers because it also has an interesting system of reviews that give the potential user a small…
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Digital platforms have become powerful tools that can be used for the growth of any brand. The most surprising of all, moreover, is that many of them are free, and taking advantage of them represents a great opportunity that should not be overlooked. A clear example is Google Trends, considered…
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In an environment as competitive as the digital one, it is important to become familiar with the best monitoring tools which, in addition, will help to enhance our brand. One of the most interesting of the moment is Google Trends, a no-cost platform that allows you to know what terms…
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Unlike previous years, now the important thing is not the product, but the people. That is why it has become increasingly necessary to create interesting and valuable content, content that focuses on providing creative solutions or relevant information for any type of person. In this sense, some tools facilitate the…
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Google Trends is one of the most used tools because it is a search engine that shows the most popular terms of the present and most recent past, in the consumer market. According to experts, those who know what are the trends of the moment have a high probability of…
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Over time, we have seen the integration of new technologies to study the market and its relationship with the available products. This has also helped to understand users, their needs, and what kind of service they would like to receive. Of course, the ideal situation is to find the relevant…
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According to experts, sentiment analysis is the new tool that is here to stay because it offers a series of interesting benefits that, when properly exploited, can become opportunities for business growth and for improving the services and products of your hotel or accommodation. This new technology detects the emotional…
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Programs assisted by artificial intelligence are becoming more effective as a result of the growing demand for better goods and services, as the results they provide can be more precise and cover more ground. In this way, we can say that these tools are founded on two key tenets: the…
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Although it may be a hard pill to swallow, reading guest reviews is a necessary exercise if you own a hotel or offer other types of lodging. The truth is that reviews are becoming more and more prominent because they represent an interesting reference for new clients who are looking…
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