So… ultimately, you want both users and search bots to understand your site, right? You don’t want them to be bombarded with content that won’t meet their needs. While it may seem straightforward, several factors go into creating a successful website taxonomy. Keep reading Best Practices For Creating A Website Taxonomy, we will tell you some tricks about Text Classification IAB Taxonomy!
Best Practices For Creating A Website Taxonomy
Know your audience
Like all types of marketing, the key to creating your taxonomy is understanding your users. You’ll want to know who they are, why they’re visiting your site, and what they want to find on your site. It’s essential to understand what your specific needs are so you can structure your content accordingly. To better understand your users, you can do things like creating buyer personas.
Continuing with recipes.com For example, who runs the site knows that their visitors come because they want help cooking. That’s great to know, but is there anything else you want from your site? They may also want you to recommend kitchen supplies to help them make these recipes or recommend brands to buy ingredients from.
By taking the time to get to know your future users, you can design your site accordingly.
Do some keyword research
When you know who your users are and what they want, you want to make sure you have the information you need to keep them on your site.
You can use the main purpose of your site to rank in search results, but it’s essential to have multiple keywords for the additional categories you’ll create within your site. These keywords must be directly related to the content that users will find on those specific pages.
For example, if you blog about travel tips, travel tips might be your primary keyword. However, your research may show that users also associate travel advice with packing advice and travel insurance. You’ll want to use that information when creating your structure.
Be consistent
Consistency with categories and the content within those categories makes it easier for users to understand your site. It also makes it easy for those executing your content strategy to create relevant content. For example, on the HubSpot Blog, we have four different properties: Service, Sales, Marketing, and Website.
Blog posts are categorized based on their relationship to each property, and this organizational consistency makes it easier for visitors to find relevant information. For example, a user would know to search blog.hubspot.com/website instead of blog.hubspot.com/service for a tutorial on how to use WordPress.
Consistency is also important for SEO, as bots don’t like poorly organized websites, and sites with messy, unrelated content are considered spam. The bots also recognize contextual relationships between categories and content and will learn how to index your site for specific search queries.
Best Practices For Creating A Website Taxonomy: Check Text Classification IAB Taxonomy
The Content Taxonomy has evolved over time to provide publishers with a consistent and easy way to organize their website content. For example, to differentiate “sports” vs. “news” vs. “wellness” material. IAB Tech Lab’s Content Taxonomy specification provides additional utility for minimizing the risk that content categorization signals could generate sensitive data points about things like race, politics, religion, or other personal characteristics that could result in discrimination.
While the Content Taxonomy itself doesn’t constitute sensitive data – it simply categorizes page content, and does not on its own reveal information about a user –; there are few technical controls preventing taxonomy nodes from associating with individual IDs to build behavioral profiles over time based on content preferences.
Some frequent questions…
What this API receives and what your API provides (input/output)? Just pass the text that you want to categorize and you will be given its IAB taxonomy. Simple as that!
What are the most common uses cases of this API? This API is intended to help those companies with a large amount of data that needs to be sorted by category. Thus, you will be able to gather text by grouping it by category. Besides, ideal for marketing agencies that want to extract data online and want to categorize it as well. Also, helpful to classify sentences or slogans, you will be given the exact categorization in IAB standards.
Are there any limitations with your plans?
Besides API call limitations per month:
Testing Plan: 5 requests per second.
Basic: 10 requests per second.
Pro: 30 requests per second.
Pro+: 60 requests per second.
If you want to know more about this API we recommend…
Classify Any Text You Want And Improve Your Business With This API
Also published on Medium.