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Which Is The Most Accurate IAB Taxonomy Content Classifier?

Interactive Advertising Bureau, IAB is the association that represents the communication, marketing, and advertising industry in the digital age and is the largest and most representative of these issues in the world. It was created in 1996 in New York, with the aim of integrating and promoting the growth of the industry through the development and dissemination of studies, educational programs, and best practices. Since then, the world has changed radically. However, the Taxonomy is something that is still valid and that you need to keep in mind. Continue reading Which Is The Most Accurate IAB Taxonomy Content Classifier?, we will tell you what you need to know about Text Classification IAB Taxonomy, The Most Accurate IAB Taxonomy Content Classifier.

What do you know about taxonomy?

Taxonomies are part of structures that we call knowledge organization systems. There are at least four such systems, and in order from least to most complex they are as follows:

  • Term lists
  • Taxonomies
  • Thesauri
  • Ontologies

Some authors add the concepts of rings of synonyms and networks. What adds levels of complexity to each of the previous systems is the class of relations between terms that each one contemplates.

On the lists of terms, there is only the mere membership relationship of each term to the list. In the taxonomies, the hierarchical relationship between terms is added, and forwards are eventually added. In thesauri, synonymy and related concept relationships are added to the above.

With ontologies, there is a partial discontinuity because in ontologies the relationships are those of the conceptualization they deal with and are not a priori (except in the abstract class-subclass and class-property sense).

We mention ontologies to complete the picture of knowledge organization systems; but attempts at their practical application run into problems due to the difficulties of their development and the need for software with the ability to perform inferences, without which they cannot fully work in an appropriate way.

Can they all be applied to websites?

All information organization systems can be a pplied to websites, particularly term lists and taxonomies. Term lists can be use d as flat taxonomies and thus can provide the elements of the main navigation.

Thesauri

Thesauri, due to their greater complexity, logically require greater investment in their development. If they are useful as elements of access to information on websites; they also need an interface that is not dissuasive for the user. This can happen by only displaying the parts of it as needed. Thesauri can also be helpful as part of an internal search system, in which case it adds a lot of power to the system.

Check Text Classification IAB Taxonomy: The Most Accurate IAB Taxonomy Content Classifier

The Content Taxonomy has evolved over time to provide publishers with a consistent and easy way to organize their website content. For example, to differentiate “sports” vs. “news” vs. “wellness” material. IAB Tech Lab’s Content Taxonomy specification provides additional utility for minimizing the risk that content categorization signals could generate sensitive data points about things like race, politics, religion, or other personal characteristics that could result in discrimination.

While the Content Taxonomy itself doesn’t constitute sensitive data – it simply categorizes page content, and does not on its own reveal information about a user –; there are few technical controls preventing taxonomy nodes from associating with individual IDs to build behavioral profiles over time based on content preferences.

Some frequently asked questions…

What this API receives and what your API provides (input/output)? Just pass the text that you want to categorize and you will have its IAB taxonomy. Simple as that!

What are the most common uses cases of this API? This API will help those companies with a large amount of data that needs to be sorted by category. Thus, you will be able to gather text by grouping it by category. Besides, ideal for marketing agencies that want to extract data online and want to categorize it as well. Also, helpful to classify sentences or slogans, you will get the exact categorization in IAB standards.

Are there any limitations with your plans?

Besides API call limitations per month:

Testing Plan: 5 requests per second.
Basic: 10 requests per second.
Pro: 30 requests per second.
Pro+: 60 requests per second.

If you want to know more about this API we recommend…

Classify Any Text You Want And Improve Your Business With This API


Also published on Medium.

Published inAppsApps, technologyTechnology

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