Do you want to know how to find the location of your customers? You should keep reading this post!
Being able to identify where your clients are from is valuable for every business. If you know from which country or city they are, for example, you can customize your content based on it and make it more appealing.
Geo-targeting (also called geo-targeted advertising) is a type of advertising that uses location data to reach consumers with messaging appropriate to their locality and behavior.
This is becoming an integral tool in online marketing, offering advertisers the opportunity to target customers based on country, region, and city levels.
How can you find out your clients’ location?
All of your clients’ have an IP address that can provide their location, all you need is an IP geolocation API to get it.
IP Geolocation API is a RESTful API that provides geolocation information for an IP address. IP Geolocation API provides location information of website users. It also enables website/app publishers to offer better content and services to their users based on their location.
If you’re trying to find the best API to find the geolocation of an IP address we recommend ipXapi.
How accurate is ipXapi?
Since the ipXapi database and API is integrated with a series of large ISPs who constantly provide information about new and existing IP ranges, they’re proud to offer a very high level of accuracy in IP data.
About IpXapi
It´s one of the most useful IP geolocation APIs for saving time and simplifying the procedure. This instrument may be able to offer real-time IP data because it is connected to so many channels. The API database is regularly updated, with up to 24 database changes each day.
This geolocation API allows you to find out about the time zone your users are located in without filling out any forms and acting accordingly based on the time-related metadata returned by the ipXapi API.
With it’s extensive set of localization data you can implement geographic restrictions on your site, optimize ad targeting or deliver user experiences knowing the location of your website visitors.
When it comes to IP statics, ipXapi is extremely accurate. This is due to its extensive database and user-friendly API. These are connected to a number of well-known Internet service providers (ISPs) who regularly update new and current IP ranges. Because it is linked to a large number of channels that provide real-time IP data, the API is also updated on a regular basis.
After 11 years of constant optimization, the infrastructure that supports ipXapi and the API has evolved to be incredibly scalable and efficient, handling between 2 and 3 billion API calls every day. With over 2 million distinct locations in over 200.000 cities throughout the world, the number of unique locations supported by ipXapi is constantly expanding.
How does it work?
– Create an account at https://ipxapi.com/ to get started.
– Enter the IP address into the box and count how many people react.
– At any time, you can download and use the API.
Also published on Medium.