Did you know you can use information provided by an IP geolocation API to create a marketing strategy? If you didn’t you should read this post!
These days targeting customers with an IP geolocation API is crucial for a marketing strategy.
IP Geolocation APIs are essential components in building an intelligent web. You can use the APIs to quickly estimate your user’s location and other useful network information based on the IP addresses. They are widely used for content localization, customer targeting, geofencing, digital rights management and online fraud detection.
Location-based marketing has been on the rise in recent years and companies are using location data to reach their target audience depending on factors such as upcoming events in their region, proximity to their store or branch, and more.
However an IP geolocation API not only can provide the location of your customers but also things like their time zone.
With IP geolocation APIs like ipXapi you can find out about the time zone your users are located in without the need for them to fill out any forms, and act accordingly based on the time-related metadata returned by the ipXapi API.
If you’re trying to find the perfect API to create your marketing strategy based on timezone and location you should try ipXapi.
How accurate is ipXapi?
Since the ipXapi database and API is integrated with a series of large ISPs who constantly provide information about new and existing IP ranges, they’re proud to offer a very high level of accuracy in IP data.
About IpXapi
It´s one of the most useful IP geolocation APIs for saving time and simplifying the procedure. This instrument may be able to offer real-time IP data because it is connected to so many channels. The API database is regularly updated, with up to 24 database changes each day.
This geolocation API allows you to find out about the time zone your users are located in without filling out any forms and acting accordingly based on the time-related metadata returned by the ipXapi API.
With it’s extensive set of localization data you can implement geographic restrictions on your site, optimize ad targeting or deliver user experiences knowing the location of your website visitors.
When it comes to IP statics, ipXapi is extremely accurate. This is due to its extensive database and user-friendly API. These are connected to a number of well-known Internet service providers (ISPs) who regularly update new and current IP ranges. Because it is linked to a large number of channels that provide real-time IP data, the API is also updated on a regular basis.
After 11 years of constant optimization, the infrastructure that supports ipXapi and the API has evolved to be incredibly scalable and efficient, handling between 2 and 3 billion API calls every day. With over 2 million distinct locations in over 200.000 cities throughout the world, the number of unique locations supported by ipXapi is constantly expanding.
How does it work?
– Create an account at https://ipxapi.com/ to get started.
– Enter the IP address into the box and count how many people react.
– At any time, you can download and use the API.
Also published on Medium.