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German startup expands its business to logistics

Nogis produces televisions that are considered as monitors due to the lack of broadcast technology and thus are GIS free. Now the company announces the takeover of its previous logistics partner Lalotra. Der Brutkasten spoke to the founders, Thomas Höffinger and Andreas Hackl about the second phase and to what extent their experience can help other startups.

“Our logistics partner stopped its operations in late summer and we started looking for a replacement,” says founder Thomas Höffinger. And also added that, “We were dissatisfied with the alternatives, that’s why we decided to take over the previous logistics partner Lalotra and its operation including the employees.” Nogis would like to support other startups and web shop operators in the future as fulfillment to the partners and open up a new business area for themselves.

Complete system for startups

“We know from our own experience that every little thing about logistics costs a lot of time and effort for young startups. However, business leaders should focus on their core product and invest time in development and marketing. That’s why we want to offer a complete system for other startups, from the receipt of goods to the delivery of goods, “says Höffinger.

“The main business continues to be the development of the monitors, but one would now like to go step by step in the direction of the logistics company,” says the founder. And added that, “We are dependent on the law and do not know whether the GIS will still exist in 30 years.” However, the still young and new business segment has already been filled by a prominent customer, Intersport Austria. In the future, one would like to primarily make startups available, as both founders emphasize.

Plans for this year

“We are very grateful for the success we have with Nogis. But we also know that such a development is only possible with a satisfied team and reliable suppliers “, says Andreas Hackl. And also indicates that this year’s expansion of the product portfolio, the launch of a logistics solution and further surprises of the company are pending.

Top sells out of stock

As for the core business ,more than 4,000 units of the monitors sold.The two founders acknowledge that they have been overwhelmed by Christmas demand. According to Höffinger their warehouse was ran out of products and their top-seller product, the 55-inch monitor, is currently no longer available. In four weeks, however, another 1,500 devices will be available again. The remaining three product variants are still available.

Published inStartups

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