Customer satisfaction is a crucial element when running a successful business. Satisfied customers will probably spend more money and recommend your products and services to others. On the other hand, unhappy clients might represent a risk, but they are equally important in any upcoming business.
In a perfect scenario, a company might expect all clients have the best experiences. However, in the real life that is pretty ambitious and not realistic. In contrast to how you might perceive negative feedback. Detractors’ opinions are fundamental for improving a product or service. Then most of a company’s customers are pleased.
Scrutinising and analysing customers’ opinions is not a simple task. Analysing unstructured data is rigorous. Fortunately, existing businesses are taking advantage of different tools that simplify those processes such as APIs (Application Programming Interfaces). These are the medium by which different software communicate with each other.
With all this information, you may wonder how to search for a good detractor opinion API that can help you correct and enhance your products. In this post, we are going to further explain how detractor’s APIs work and why are they used. Additionally, we are going to introduce you to one of the best choices in the market that can help you achieve the results you expect.
How do detractors’ APIs work?
Detractors’ APIs use artificial intelligence to detect and tag negative sentiments in a text. They can use sentiment analysis and opinion mining models to identify those negative emotions. Using sentiment analysis, you can obtain confidence scores and sentiment labels such as “positive (1),” “neutral (0),” and “negative (-1)”. On the other hand, using opinion mining you can get detailed information about the opinions associated with words in the text.
When you receive results from the API, the model internally decides the order of the keywords returned. The output can be saved to a local system file or streamed to an application.
Reasons to use detractors’ APIs
Considering that understanding people’s emotions in businesses is elemental, and APIs simplify most business processes. The use of a detractor API in your company can only represent an efficient way to improve your overall performance.
However, if you need more reasons, here we can outline four.
- Boost customer services
- Improve goods and services
- Keep track of brand perception
- Improved marketing initiatives
Opinion Analysis API
Opinion Analysis API is a tool that evaluates feelings on a provided body text. In contrast to other sentiment analysis APIs, this one goes beyond and helps you identify promotor, detractor or indifferent posts. That particularity might direct you to focus on critics instead of positive ones. By doing it, you can identify and assess what elements improve to create a better response from your customer’s community.
This API presents different subscription options with the only difference in the number of requests per month. So you can select the one that best suits the demands and size of your company. Additionally, it supports English, Spanish and Deutch, therefore, it is a good option for audiences around the world.
Assessing detractors is probably the most effective approach to improving your brand, service and goods. Considering and understanding detractors’ feelings can help you to better address existing flaws and avoid the loss of clients. However, this is not a simple task so taking advantage of an API is the best option.