This Text Classification API Will Meet Your Company Needs For Sure!

So. the IAB is a trade association for digital advertising. It is made up of over 650 leading media and technology companies. They are responsible for setting digital advertising standards and providing the industry with research, education, and advocacy. The IAB has created a Text Classification system that allows companies to classify text in any language. This system can be used by any company that needs content classified into different categories; such as product descriptions, sales pitches, or email newsletters. Thus, keep reading This Text Classification API Will Meet Your Company Needs For Sure! we will talk about the importance of taxonomy and share a tool with you: Text Classification IAB Taxonomy,

How to take advantage of the taxonomy and product category?

For a taxonomy to be the most successful, you have to take into account what really matters to the customer. We have listed a collection of additional best practices that will help you with product taxonomy and categorization.

Don’t over-categorize

You have to be able to visualize the taxonomy. Either drawing a tree on paper or using specialized software for it.

If you feel overwhelmed by the number of categories or if your tree looks more like a small bush, it’s definitely time for a refresh.

It will also be a quick way to identify things like duplicate categories. Where the random products are located in an unorganized pile.
‘Over-organizing’ is an unintended consequence of doing a taxonomy exercise.
If a viewer of your site has to spend more time browsing than viewing actual products, you have too many levels and subcategories.

Nail down attributes vs subcategories

Make sure that the category tree follows a clear hierarchy, from the general to the more specific.

To use the analogy of a brick and mortar, your website is the store, your parent category is the aisle, and your child category is the shelf that the product lives on.

Ensure proper categorization to reduce confusion

Try to stay away from duplicate categories. If it turns out that the same repeated category names appear over and over again in each branch, you should consider other options to combine categories or if said repeated category is understood as an attribute that leads to a search facet.

Use appropriate names and consider looking up synonyms

Lastly, keep in mind that if you’re running a B2B site with very specific audiences, it’s extremely important to use terms that members of the industry will understand.
If on the other hand, it is a site with B2C sales for a more general audience, if we use a super specific classification for it, it will be useless and nobody will understand it.
But, if you include these industry terms as a search synonym for the category, you ensure that both casual and expert audiences can find what they are looking for.

Differences in taxonomy in B2B and B2C eCommerce

Typically, the same lessons apply to B2C and B2B sites. Clear navigation, helpful facets, and strong organization are universal benefits. But, different audiences require special attention. And it’s important that you consider your market when building your taxonomy.

A B2C site will have more “casual” users who visit and use your site but don’t necessarily need to. Use broad terms for category names and common terminology. A seemingly smaller and more focused catalog with a plethora of options on the product detail page ensures quick movement through the site and to the “add to cart” button. Because B2C consumers often have a plethora of options to buy and are only looking for a single product, your site benefits from the fast and efficient conversion.

B2B sites often have a more dedicated audience. Especially if it is the manufacturer of the products being sold. Such customers are interested in deep technical details and are not necessarily burdened by deep category trees, as long as the organization is logical. Industry vocabulary is more important as B2B customers tend to have a specific idea of what they need: to reorder supplies or a certain spare part that doesn’t involve “shopping” as in B2C.