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How Text Classification Can Help Businesses

Are you trying to find a tool that can help your business by classifying text? you should keep reading this post!

Text data is one of your most valuable assets when looking to understand consumer behavior, gain valuable insights, and grow your business. Enterprises create over 2.5 quintillion bytes of data daily, which is only going up.

Turning this seemingly limitless data into useful insights is one of the biggest problems businesses confront.

It can be challenging and time-consuming to extract, group, and analyze text from various sources; this is where text classification or text classifier technologies come into play.

How Text Classification Can Help Businesses

Text classification is the process of categorizing text into specific groups. Text classifiers automatically analyse text and set predefined tags or categories based on its content.

Every business leader would outright agree that data is currency. However, few might be aware of the challenges of processing this data into actionable information. In business, finding out what other people think is a critical part of the decision-making process.

Text classification reveals insights that allow you to enhance your operations, customer service, and product rather than wasting valuable time manually sifting through text.

To perform text classification we recommend: Text Classification IAB Taxonomy.

What’s an API?

API, which stands for application programming interface, is a set of protocols used to create application software, technically speaking. Practically speaking, APIs are the foundation of a lot of the things that keep people linked online.

APIs connect otherwise disjointed systems to create one platforms, from apps on our phones to complex flight control systems. They build gateways to communicate with external systems and enable applications or IOT devices to access data.

They serve as the connecting threads that hold the digital world together and can be placed using basic HTML without the requirement for programming knowledge in languages like Python.

Why do we recommend Text Classification IAB Taxonomy?

Text Classification IAB Taxonomy is the best IAB Taxonomy content classifier. Not only is it extremely accurate, but you can also quickly organize your data using its classification.

Texts are categorized using the IAB Taxonomy classifier into one of 360 subjects. The primary category (such as sports, business, or science) and subcategories make up its two levels of depth (soccer, agriculture or physics). It is based on the Taxonomy of the IAB Quality Assurance Guidelines.

How Text Classification Can Help Businesses

What this API receives and what your API provides (input/output)?

Just pass the text that you want to categorize and you will be given its IAB taxonomy. Simple as that!  

What are the most common uses cases of this API?

With this API you’ll be able to categorize a lot of data which can be really helpful for any business. When you classify text you’re able to collect it. You will be able to gather text by grouping by category. 

This tool can also be the key for a marketing agency that needs to extract data and categorize it.

Also, helpful to categorize sentences or slogans, you will be given the exact categorization in IAB standards.

Are there any limitations with your plans?

Besides API call limitations per month:

  • No Cost Plan: 5 requests per second. 
  • Basic: 10 requests per second. 
  • Pro: 30 requests per second. 
  • Pro +: 60 requests per second. 

Also published on Medium.

Published inApps, technology
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