To succeed being an independent chef, you’ll need to put forward your best effort. We’re here to help you expand your business and attract clients from all over the world with four marketing strategies and tactics for independent chefs.
You’ll know that food pornography is very much alive, if you’ve really visited Instagram. The easiest way to promote food is probably to produce high-resolution photos on the Internet.
Visual content these days is more demanded on the website and is essential to make tasty images available on the website and via various social media platforms.
You can either hire a licensed photographer or do it yourself using your smartphone. Please note, however, that it is difficult to take good food photographs, since lighting is always a factor.
Loyalty Reward Programs
Acting with online food platforms should be part of a food store’s business strategy for individual chefs. Using interactive and customer rewards programs, which offer customers a free buy or coupon for visiting a certain number of times, partnering with web applications encourages users to try out the product. Orders posted on the website will only be fulfilled if the meal is sent to the customer’s address.
In an increasingly digital environment, an individual chef’s investment in an online delivery ordering system will pay off handsomely.
Many food ordering solutions allow you to import your menu and create a basic ordering system on your own website or app. One of them is Chefr. They claim that individual chefs succeed when they are committed to providing high-quality food and service. These factors describe an individual chef’s success, whether they happen in the kitchen preparing food or at the front door greeting guests. Simply put, as an online store opens for service, it grows.
When you first start using Chefr, your key goal is to raise your order number. Customers would love not having to wait in line for a free phone line, and chefs would appreciate not having to take phone orders.
Revenue and earnings will be improved as a result of digital features, and independent chefs can be delighted with the creation of an online brand for their cuisine.
Using As Much User-Generated Content As Possible
User-generated content is an ideal way to establish a more personal and intimate relationship with consumers.
It’s a smart way to kick off a photo contest by asking customers to share photos of their favorite recipes from a chef and posting them on a dedicated blog page. Please consider providing a free lunch or other prizes to a few lucky winners!
Hosting and supporting user-generated content demonstrates that you care for your clients and provide dedicated support to casual users.
Show Your Work
In an age of machine customer service agents and self-driving vehicles, the human aspect is seriously missing. Customers like to be served by a good and polite chef, so having happy chefs benefits the brand’s reputation.
Keep a Close Eye On Your Social Media Accounts
Social networking marketing advertisements are popular in today’s society. Leaflets and shipping menus are no longer needed to be placed behind walls.
Independent chefs who use social media to sell their food do well, because ignoring it is a risk in today’s fast-paced food market.
Set up a Facebook company profile and a Twitter account to announce exclusive sales, one-of-a-kind sales, photos of your newest recipes, and to thank your clients. Setting up your pages, though, is just half the battle; you must also monitor what’s going on with your social media pages.
Also published on Medium.