The dark kitchen industry is very competitive, and you’ll have to give it your all to win. We’re here to support you out with four dark kitchen marketing strategies and techniques that will help you grow your company and draw customers from all around the country!
If you’ve ever been on Instagram, you’ll understand that food pornography is still alive and well. High-resolution, drool-inducing videos are arguably the only way to promote food on the internet. On the internet today, visual content is in higher demand, and having delicious photos on the website and through various social media platforms is essential for attracting hungry eyes.
You can either hire a specialist photographer or do it yourself on your smartphone. However, keep in mind that taking great food photos is more complex than it seems, as lighting is often a factor.
Programs To Reward Loyalty
Partnering with online food providers can be seen as part of a dark kitchen’s marketing plan. By the use of virtual and user rewards programs, which offer consumers a free purchase or coupon for visiting a certain number of occasions, partnering with online apps encourages customers to check out the business.
Orders placed on the website can only be completed if the meal is shipped to the client’s house. Until then, in an increasingly digital environment, a dark kitchent’s investment in an online distribution ordering system will pay off handsomely.
Many food ordering services allow you to import your menu and create a basic ordering system with your own website or app. One of them is Chefr. They claim that dark kitchens succeed when they concentrate on providing high-quality food and service. These activities, whether they take place in the kitchen preparing food or at the front door greeting guests, define a good restaurant. In simple terms, restaurants grow when they are open for business.
When you first start using Chefr, your main objective is to increase the number and frequency of orders you send. Customers would appreciate not having to wait in line for a free phone line, and the staff will benefit from not having to take orders over the phone.
You will boost revenue and earnings, as well as create a name for your food on the internet and satisfy consumers, thanks to new features.
Using User-Generated Content
User-generated content is a great way to connect with customers on a more personal and intimate level. Encouraging customers to upload pictures of their favorite dishes o your dark kitchen and making them public on a special blog post (and/or sharing contributions via various social media platforms) is a great way to start a photo contest. Consider randomly awarding a free lunch or other prizes to a few lucky participants!
Hosting and promoting user-generated content shows that you care for your customers, turning occasional users into die-hard followers.
Show The Employees’ Work
In an age of machine customer service representatives and soon-to-be self-driving cars, the human element remains severely lacking. Demonstrate the 5-star team in action! Customers like to be served by happy workers, so having optimistic, friendly employees enhances the brand’s reputation.
Since faithful employees mean a lot to a business, and viewers are bound to notice, showing off your satisfied employees gives you a lot of popularity points.
Maintain A Close Watch On Your Social Media Profile
In today’s society, social networking ad campaigns have a big presence. Leaflets and shipping menus crammed behind closed doors aren’t necessary any longer.
Dark Kitchens who use social media as part of their food promotion campaign often do well, and ignoring it in the fast-paced food industry is a capital crime.
Set up a Facebook business page and a Twitter account to share special discounts, exclusive discounts, photos of your newest recipes, and spread your own community compliments. However, building your accounts is just half the battle; you must still monitor activity on your social media sites.
Also published on Medium.