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IP Database API And Its Value In Geo-Targeted Advertising

Want to know why an IP database API is so important for marketing these days? You need to keep reading!

Geo-targeting (also called geo-targeted advertising) is a type of advertising that uses location data to reach consumers with messaging appropriate to their locality and behavior.

This is becoming an integral tool in online marketing, offering advertisers the ‎opportunity to target customers based on country, region, and city levels.

The technology ‎behind geo-targeting checks a user’s IP address to confirm location, ‎before determining the content and ads which should be displayed. For the system to work ‎effectively it must be possible to accurately pinpoint any IP address automatically, and this ‎requires an extensive IP database.‎

IP Database API And Its Value In Geo-Targeted Advertising

A database contains IP address data collated from a number of sources.

There are several free and subscription databases on the market, currently offering varying ‎levels of services; but the accuracy of the databases remains the ‎key issue for IP intelligence providers. That’s why finding the perfect one might be a difficulty, if you want to save time and money we recommend ipXapi.

Why do we recommend ipxapi?

It´s one of the most useful IP geolocation APIs for saving time and simplifying the procedure. This instrument may be able to offer real-time IP data because it is connected to so many channels. The API database is regularly updated, with up to 24 database changes each day.

IP Database API And Its Value In Geo-Targeted Advertising

This geolocation API allows you to find out about the time zone your users are located in without the need for them to fill out any forms, and act accordingly based on the time-related metadata returned by the ipXapi  API.

When it comes to IP statics, ipXapi is extremely accurate. This is due to its extensive database and user-friendly API. These are connected to a number of well-known Internet service providers (ISPs) who regularly update new and current IP ranges. Because it is linked to a large number of channels that provide real-time IP data, the API is also updated on a regular basis.

After 11 years of constant optimization, the infrastructure that supports ipXapi and the API has evolved to be incredibly scalable and efficient, handling between 2 and 3 billion API calls every day. With over 2 million distinct locations in over 200.000 cities throughout the world, the number of unique locations supported by ipXapi is constantly expanding.

This is why geotargeting is important

  • It can help marketers get more business and improve their relationships with their customers. It can help target them and understand their needs better, resulting in more engagement.
  • Geotargeting is particularly effective for increasing online traffic, as well as foot traffic to a store.
  • Using location data is proven to make marketing campaigns 80% more effective. If you know where potential customers hang out, it’s easy to show them the right promotions at the right time.

Also published on Medium.

Published inApps, technology
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