Do you wonder where are your website’s visitors from? well, if you wanna find out, to help you target your audience and make your content better, you need to understand the concept of IP databases.
Today, if you want to improve your business geo-targeting is a crucial tool. Most businesses are including it to target their audience based on country, region, and city levels. This can make their marketing strategies more successful.
Now, what’s the technology behind geo-targeting? First of all, you need a software to check a user’s IP address in real-time to confirm location. For the system to work effectively you need to accurately pinpoint any IP address automatically, and this requires an extensive IP database.
A database contains IP address data from a number of sources that can help you determine geographical location. The primary source of information for most databases is the regional internet registries.
Other sources include data mining, the information supplied by internet service providers, and user-submitted location data. The data is collected and filtered to provide a database with accurate mapping of IP addresses globally.
Online advertising has always been unique in its ability to target specific groups of users, and geo-targeting brings that to a local level. IP databases are an essential tool of this technology, and as they become more refined, the system will become more effective.
The technology driving geo-location databases continues to become more sophisticated, with some providers already claiming accuracy of 99% at the country level, and 95% and the city level. However, finding the perfect one might be difficult, this is why we recommend IpXapi.
Why IpXapi?
Using their modules you can know where your customers access your website from and customize user experiences based on IP.
ipXapi is integrated with multiple channels delivering real-time IP data, which is why the database used by the ipXapi API is updated regularly, with up to 24 database updates per day.
Thanks to their Location Module it provides an extensive set of localization data to implement geographic restrictions on your site, optimize ad targeting or deliver user experiences customized based on the location of your website visitors.
With 11 years of constant optimization, the infrastructure behind ipXapi and the IpXapi API has grown to become highly scalable and efficient, currently handling between 2 to 3 billion API requests per day.
Data coverage is growing by the day, with IpXapi currently supporting more than 2 million unique locations in over 200.000 cities across the globe.
How does it work?
1- Create an account at https://ipxapi.com/ to get started.
2- Enter the IP address into the box and count how many people react.
3- At any time, you can download and use the API.
Also published on Medium.