Skip to content

Startups + marketing: What is Fluency Ad Tech Platform?

Fluency’s clients are industry-focused digital advertising and marketing agencies that service small and medium-sized businesses (SMBs) in vertical markets. To date, these digital marketing agencies have had to choose between investing in an expansive in-house team to build and manage a proprietary platform, or partnering with a platform provider that has limitations in scalability, personalization and reach. Fluency built its platform from the ground up to address these gaps and more to bring the sophistication of enterprise-level programs to agencies servicing advertisers of any size.

Digital advertising in agencies, companies and startups

“Digital advertising agencies, whether they realize it or not, are caught in the middle of ineffective options, all resulting in poor performance that results in churn of staff and clients,” says Mike Lane, co-founder and CEO of Fluency. “Our team recognized this and knew we could fix it. By using AI and our deep experience in adtech and programmatic buying, we are serving up sophisticated automation – it is the only way for agencies to grow, scale and outperform the competition”.

“Our campaign launch time went from 10 business days to about 10 minutes, max,” says the CEO at one of Fluency’s largest clients. “Once we deployed the Fluency platform, we instantly delivered value for our clients, and this is just in the initial stage. As we continue to work with Fluency, the time to launch will only improve. We look like total rockstars.”

Fluency’s easily integrated platform leverages a flexible open data exchange strategy

Push data in and pull data out on demand so it can be utilized at all times to automate decisions and power campaigns. Users have a single point of entry to manage an entire campaign, monitor performance and launch the full portfolio across all accounts and channels. Tasks can easily be grouped together so updates are quick, accurate and consistent. This eliminates the risks associated with false advertising, outdated information and inconsistent branding, as well as the excessive time and money spent on manual operations and troubleshooting.

Fluency is founded by Lane, Eric Mayhew, Scott Gale and Brian McVey. The team previously worked together for several years growing an automotive-focused digital marketing company into a formidable disruptor valued at over $1B.

About Fluency

Fluency is a B2B digital advertising platform provider that gives industry-focused agencies the critical level of functionality needed to run large digital media portfolios – typically tens of millions of dollars across thousands of accounts. Fluency addresses the significant gaps in digital advertising to create the most comprehensive, streamlined platform by automating critical, necessary, but repetitive and time-consuming tasks associated with digital advertising management. The result is an easily scalable advertising platform that drives competitiveness and optimizes market share growth opportunities.

Also published on Medium.

Published inAd Tech
%d bloggers like this: