Tag: IAB Classification

The big names in the retail world employ taxonomists to classify their product data. But that is not possible for the average company. what do you do then? Luckily, there are business solutions that can help you sort and classify your data, while also prioritizing your products. Text Classification IAB…

A product taxonomy is equally valuable for searching and browsing categories. If a user performs a keyword search, the product taxonomy components act as filters or refiners that help clarify a search result. What can be achieved when product listings and categorization are done according to defined rules is beyond…

Data classification enables the organization’s data to be determined and assigned value and provides a common starting point for governance. The data classification process classifies data by sensitivity and business impact in order to identify risks. When data is classified, it can be managed in ways that protect sensitive or…

A fancy website, year-round promotions; and all the glamor in the world can’t make up for a site that lacks a specific structure. In an age where consumers want instant information at the touch of a screen, you can’t keep them waiting. So, if a user does not find your…

So, the information is there. The challenge is to learn to use all the information we have access to. One of the most basic and useful knowledge at our disposal is that of taxonomies. This is all about helping customers find the right information quickly, efficiently, and hassle-free. Too often,…

So. the IAB is a trade association for digital advertising. It is made up of over 650 leading media and technology companies. They are responsible for setting digital advertising standards and providing the industry with research, education, and advocacy. The IAB has created a Text Classification system that allows companies…

Content is the lifeblood of any business. It is the one thing that can make or break your company. But not all content is the same; sometimes it’s hard to know what kind of content will work best for your audience. This article will explore how you can use text…