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Tag: Marketing

Entrepreneurs: Do not overlook the “marketing technology” developed in this country

During the last fifteen years, one of the most successful technology segments for Israeli technology entrepreneurs has been the advertising technology industry, better known as “adtech” or, more recently, “martech”: marketing technology, It includes additional marketing functionality beyond advertising that is now being addressed by technology companies. Rapid development and…

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Learn about the differences between fintech marketing strategies vs traditional financial ones

Several years ago, many traditional financial companies began to turn their services towards digital services in order not to be left behind by new companies that combine technology with finance (Fintech), which allow products to be obtained economically and easily from a smartphone or a computer. being a clear example…

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Innovative technologies are revolutionizing dialogue marketing

The term KI basically refers to automation through intelligent, adaptive software. It not only makes it possible to carry out specified processes over and over again but also to further develop one’s own abilities. AI encounters us in everyday life amazingly often, usually without us noticing. For example, in the…

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Schindler start-up offering software as a service leading a transformation in the real estate sector

Schindler announces the formation of BuildingMinds: The start-up aims to optimize the management and administration of real estate with a “Software as a Service” platform. In partnership with Microsoft, BuildingMinds uses the Microsoft Azure and the Dynamics 365 Cloud platforms. Property owners are benefiting from Microsoft’s intelligent cloud and business…

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Startups and social media: Why is it so important to include it in your business plan?

A team is found, the authorities are done, the product is ready: the dream of owning a business lives on. Will he survive, too? The way to the customer has yet to be found, because without a customer no company! For founders on a budget, no easy task. Unless social…

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The financial profile of Generation Z: digital, planned and savers

As a definition centennials or generation Z, are young people born from the year 1997, hyperconnected and who have always lived surrounded by mobile devices, which leads to their relationship with technology is something completely natural. A generation interested in financial areas Regarding financial education and unlike its predecessors, more…

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Roig expands its Lanzadera as ‘lab’ for multinationals and seeks bank for ‘fintech’

Lanzadera, Juan Roig’s factory, will be in its sixth year of life in 2019. The accelerator of startups of the president of Mercadona has supported up to now 280 business projects to which it has helped to attract 30 million in external financing, according to its own data. Many have…

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Influencer marketing for startups

Influencer marketing is extremely efficient. Even without a big budget, startups can win influential advocates. What is an influencer? Influencers are opinion makers. They have influence, are considered trustworthy and reach a considerable audience. This makes them important multipliers for online marketing. Big brands have a considerable budget for influencer…

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Martech: the guaranteed bet for companies

Revenues from the global marketing technology industry would generate $ 12.2 billion in revenues during 2018, according to Outsell calculations. The technology industry is so powerful that the Best Global Brands 2017, prepared by Interbrand, shows that the eternal rivalry between Apple and Google is again present, since the Cupertino…

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