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Tag: Marketing

Berlin based startup receives seven digit investment to help companies for their digital marketing campaigns

Crossengage’s Berlin marketing software experts have raised a mid-seven digit amount in a recent round of financing. At the request of WirtschaftsWoche founder, the startup did not want to mention the exact amount, they just confirmed that it was a sum beyond five million euros. Existing investors Vorwerk Ventures, Earlybird…

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This is how startups attract more customers via Instagram

Every beginning is difficult. Surely most startups are not surprised that winning new customers is one of the toughest tasks of the day. It is therefore all the more important to establish contacts that can become customers. Instagram helping founders In this context, Instagram has established itself as an important…

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Thinking of marketing for startups: Brendan Eich talks about Brave, privacy, financing and regulations

Brendan Eich talks about the brave browser. In addition, it touches other issues such as privacy on the web, how to finance the creators of content and the unequal way in which the sanctions on GPRD are applied. It is an important voice. Eich was the creator of Javascript, one…

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Entrepreneurs: Do not overlook the “marketing technology” developed in this country

During the last fifteen years, one of the most successful technology segments for Israeli technology entrepreneurs has been the advertising technology industry, better known as “adtech” or, more recently, “martech”: marketing technology, It includes additional marketing functionality beyond advertising that is now being addressed by technology companies. Rapid development and…

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Learn about the differences between fintech marketing strategies vs traditional financial ones

Several years ago, many traditional financial companies began to turn their services towards digital services in order not to be left behind by new companies that combine technology with finance (Fintech), which allow products to be obtained economically and easily from a smartphone or a computer. being a clear example…

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Innovative technologies are revolutionizing dialogue marketing

The term KI basically refers to automation through intelligent, adaptive software. It not only makes it possible to carry out specified processes over and over again but also to further develop one’s own abilities. AI encounters us in everyday life amazingly often, usually without us noticing. For example, in the…

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Schindler start-up offering software as a service leading a transformation in the real estate sector

Schindler announces the formation of BuildingMinds: The start-up aims to optimize the management and administration of real estate with a “Software as a Service” platform. In partnership with Microsoft, BuildingMinds uses the Microsoft Azure and the Dynamics 365 Cloud platforms. Property owners are benefiting from Microsoft’s intelligent cloud and business…

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Startups and social media: Why is it so important to include it in your business plan?

A team is found, the authorities are done, the product is ready: the dream of owning a business lives on. Will he survive, too? The way to the customer has yet to be found, because without a customer no company! For founders on a budget, no easy task. Unless social…

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The financial profile of Generation Z: digital, planned and savers

As a definition centennials or generation Z, are young people born from the year 1997, hyperconnected and who have always lived surrounded by mobile devices, which leads to their relationship with technology is something completely natural. A generation interested in financial areas Regarding financial education and unlike its predecessors, more…

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