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Tag: Marketing

Roig expands its Lanzadera as ‘lab’ for multinationals and seeks bank for ‘fintech’

Lanzadera, Juan Roig’s factory, will be in its sixth year of life in 2019. The accelerator of startups of the president of Mercadona has supported up to now 280 business projects to which it has helped to attract 30 million in external financing, according to its own data. Many have…

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Influencer marketing for startups

Influencer marketing is extremely efficient. Even without a big budget, startups can win influential advocates. What is an influencer? Influencers are opinion makers. They have influence, are considered trustworthy and reach a considerable audience. This makes them important multipliers for online marketing. Big brands have a considerable budget for influencer…

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Martech: the guaranteed bet for companies

Revenues from the global marketing technology industry would generate $ 12.2 billion in revenues during 2018, according to Outsell calculations. The technology industry is so powerful that the Best Global Brands 2017, prepared by Interbrand, shows that the eternal rivalry between Apple and Google is again present, since the Cupertino…

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Cloud is the #1 skill most demanded in LinkedIn. Bonus: Top 25 most demanded skills

Linkedin has created a list with the 25 most demanded skills in its platform. So if you are thinking of expanding your training, we recommend that the course you do is related to one of the following points that make up the ranking. With the introduction of new technologies in…

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