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Tag: Marketing

Roig expands its Lanzadera as ‘lab’ for multinationals and seeks bank for ‘fintech’

Lanzadera, Juan Roig’s factory, will be in its sixth year of life in 2019. The accelerator of startups of the president of Mercadona has supported up to now 280 business projects to which it has helped to attract 30 million in external financing, according to its own data. Many have…

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Influencer marketing for startups

Influencer marketing is extremely efficient. Even without a big budget, startups can win influential advocates. What is an influencer? Influencers are opinion makers. They have influence, are considered trustworthy and reach a considerable audience. This makes them important multipliers for online marketing. Big brands have a considerable budget for influencer…

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